Bloomberg, who has
committed at least $100 million to electing Biden in the state, raised the money from individuals and foundations over the last week, his advisers said. He saw the donations as a more cost-effective way of adding votes to the Democratic column than investing money to persuade voters who already have the right to vote, a Bloomberg memo said.
…
The Bloomberg effort, which will be pooled with about $5 million already raised by the Florida Rights Restoration Coalition, is narrowly focused only on Black and Hispanic voters who are already registered to vote and whose debts are less than $1,500.
“We have identified a significant vote share that requires a nominal investment,” a Bloomberg memo on the donation reads. “The data shows that in Florida, Black voters are a unique universe unlike any other voting bloc, where the Democratic support rate tends to be 90%-95%.” The memo also noted that the universe of new voters amounts to roughly the margin of victory for Republican Gov. Ron DeSantis in 2018 and three times Republican Sen. Rick Scott’s winning margin that year.