But I do remember reading an article a short time ago. I read it all completely because I have always viewed military medals as being something like a MacDonald's Treat Of The Week, which our kids strive for. Or much in the same way that I view tattoos being like scars rather than artwork.
Well, there are medals, then there are
medals.
There are some that pretty much anybody can expect to earn during a term of service. Good Conduct Medal, and at this time the National Defense Service Medal. And a few others like the Global War on Terrorism Service Medal.
Then there are others. The GWOT Expeditionary Medal everybody wins who deployed to a combat zone.
Then you move up, things like the Army Achievement Medal (and like), which are given for specific things done that are service related. I have 4 or 5 of those myself, because I perform above the standard, but nothing really exceptional. Then you have the higher ones, like the Army Achievement Medal (and others), up to the Bronze Star.
But then you move up into a completely different level of awards. All of thos eincluding and below the Bronze Star are generally "administrative". You did your job to an exceptional level, so deserve recognition. But once you move into those that are only combat related (or get a "Combat "V"), you are in a very different level of award.
Take 2 people, each has a Bronze Star. But one got it for commanding a Forawrd Mess Kit Depot with a 100% rating in their inspections and the other has it with a "Combat V" (valor) for leading a squad in combat operations, and nobody will confuse the two.
Army Cross, Navy Cross, Congressional, even an Army Commendation Medal with Combat V (yes, I have seen one) mean a lot more than any of the peacetime awards do. You can literally do nothing your entire 4 years but show up on time and do nothing wrong, and you are guaranteed at least 1 medal (3 when I first joined, 2 now). But there is a reason most of those are looked down upon. Heck, in the Army you get your first ribbon for passing boot camp!
But those of us in the service do not confuse those at all. Whenever we look at each other in our dress uniforms, one of the first things we look at is awards. And somebody with 3 Good Conduct medals (in the Marines we called them "Good Cookie"), ASR, 5 AAMs, 2 ARCOMs and the GWOT service who is a Sergeant First Class will be looked on much differently than s Sergeeant with only 1 GCM, 3 ARCOMs, but a Bronze Star with "V".