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A big goal of this move is to keep new iphones out of Russia. In my opinion, this is a big deal. Russians love love love love their iphones. There is no phenomenon like it in America. It is difficult to underestimate their role as a status symbol in that part of the world.
If Russians learned that Putin's sabre-rattling toward Ukraine caused America to take away its iphones?
Anyone with a child and a cookie jar on top of the refrigerator knows what that would be like.
Find American goods that Russians actually value and take them away, thereby eroding Putin's support. Love it.
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