- Mar 21, 2005
- Reaction score
- New York, NY
- Political Leaning
- Slightly Conservative
New Dem message: 'Improve' health care, don't talk cost - Ben Smith - POLITICO.comKey White House allies are dramatically shifting their attempts to defend health care legislation, abandoning claims that it will reduce costs and deficit, and instead stressing a promise to "improve it."
The presentation also concedes that the fiscal and economic arguments that were the White House's first and most aggressive sales pitch have essentially failed. "Many don’t believe health care reform will help the economy," says one slide. The presentation's final page of "Don'ts" counsels against claiming "the law will reduce costs and deficit." The presentation advises, instead, sales pitches that play on personal narratives and promises to change the legislation.
The Herndon Alliance, which presented the research, is a low-profile group which coordinated liberal messaging in favor of the public option in health care. Its "partners" include health care legislation's heavyweight supporters: The AARP, AFL-CIO, SEIU, Health Care for America Now, MoveOn, and La Raza, among many others.
Probably not the message that most Dems had hoped to be pushing in August of an election year.