Roger Ailes (1970 Memo to Richard Nixon) "A Plan For Putting the GOP on TV News" (excerpt)
“Today television news is watched more often than people read newspapers, than people listen to the radio, than people read or gather any other form of communication. The reason: People are lazy. With television you just sit—watch—listen. The thinking is done for you.”
Roger Ailes (1996) "Fox News, fair and balanced."
Roger Ailes (2005) "We report, you decide."
I'm sorry, but it is impossible to square the last two slogans with anything in Roger's original memo that is widely considered the germ that gave rise to the entire Fox News Channel ecosystem.
Basically, Roger Ailes is talking out one side of his face (or his ass) when speaking to the powers that be, and another side of his face/ass when talking to us dumb yokels.
For the past year I've been quietly biding my time watching the moves being made by Sinclair Broadcast Group because their 72% local market share (a product of the fact that they outright OWN and OPERATE more than 170 local TV stations in America) has the potential to stomp a mudhole in Fox News Channel if SBG just starts writing a monthly check and flipping a switch to send their material to satellite and cable as a rival to Fox News Channel.
And Sinclair is several steps to the Right of Fox News, politically speaking.
If the Tribune merger goes through, SBG will then own well over 220 local stations. Throw their signal up as a dedicated news channel on sat/cable and that will be the end of the Fox News Channel viewer demographic.
To paraphrase Ross Perot,
that giant sucking sound you hear will be Fox viewers switching to Sinclair...BAM, CAKE, DONE.
I've also been on Death Watch on Rupert Murdoch. Even the most evil man alive cannot live forever.
Rupert's somewhere between 90 and 238 years old, depending on whether you count in Earth years or the years of his home planet.
His kids are assuredly not liberals but they've made it more than clear that they do not share the old man's politics, and Fox News Channel is one of the few properties that old man Murdoch hasn't ceded control over yet to his kids.
With Sinclair hanging like the Sword of Damocles over the head of Murdoch's cable news empire, and his kids quietly deciding how the old man's favorite baby will keep making money after he dies, it's rather easy to see what the future of Fox News Channel is going to be.
Ailes is dead, Bill O'Reilly is gone, Tucker Carlson still has a facial expression that resembles, "Did I leave the oven on?" and Hannity can't unglue himself from Trump's colon long enough to breathe. Hannity, like Murdoch, has backed the wrong horse, signed on with the Master of the Long Con, he just doesn't know it yet, and neither do most of you nice people.
There's not enough chocolate on those horse biscuits to sustain Fox's channel if a fight with Sinclair ever heats up.
It will resemble the Israeli Six Day War, or maybe the Raid on Entebbe.
All of this boils down to ONE POINT and one point only:
You conservatives feel good about Fox News because they only tell you what their research tells THEM that YOU WANT TO HEAR.
In other words, it ain't news, it's echo chamber confirmation bias.
Yeah, all the other cable news channels do this exact same thing. They have to, because there's no Fairness Doctrine to force all of them to behave as if there is a gentleman's agreement to stick to telling the truth and presenting the facts in any kind of objective and impartial fashion.
These channels do research to gain a foothold on your biases because that is how they derive max profit, nothing more!
And the moment Sinclair decides that they want the Fox viewer pie all to themselves, you will flip on Fox and suddenly it will look and sound a lot like CNN or MSNBC, and most of the old familiar faces will BE GONE, replaced by NEW faces.
And that's because the Murdoch kids will have already done all the research they need to set up an entirely NEW viewer demographic.
That's your news, America...good night.