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- Jan 8, 2010
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Emergency Bra: Unsnap, separate cups, inhale... | Health Tech - CNET News
Remember that bra we wrote about last year that lifted more than just our spirits when it won the 2009 Ig Nobel Public Health Prize?
Well, creator Dr. Elena Bodnar--whose inspiration comes in part from having witnessed as a young physician the devastating effects of the Chernobyl nuclear plant disaster in 1986--is introducing the now commercially available Emergency Bra at the MIT Museum in Cambridge, Mass., on September 28. She hopes we can all "get a feel of [sic] the product," as she has grown fond of saying.