Bud lite selling brand has business learned anything from all of this .

[NatMorton]

I din't say there was no reason, just not a good reason.

It's a good reason if you understand why companies exist.

 

[NatMorton]

Translation: You're right, and I can't counter your argument.

 

[NatMorton]

You seem to have conflated not bowing to someone's bigotry as being intolerant of it. They arent one and the same.

That said, some things DESERVE intolerance. Bigotry is one of them.

At least you're in the ballpark. Yes, left-wing intolerance of other views is what began this.

 

[ttwtt78640]

They probably learned the lesson that the MAGA right are a bunch of nutters.

Hmm… they certainly discovered (the now obvious, even to the woke?) that there are more non-fans than fans of Dylan Mulvaney (at least among their beer drinkers), but I’m not sure they learned anything.

 

[Deuce]

They underestimated how hateful right wingers are, yeah.

 

[NatMorton]

Honestly, I am not sure a lot will change in terms of goals (as broad a market base as possible) but things may be handled more discretely (in some cases) going forward. Likely the end result over time is the same. Just a different path will be taken.

Hopefully more management teams will focus on the only two obligations they really have:

1. Obey the law
2. Increase shareholder value.

If whatever they seek to do cannot be credibly tied back to either of those things there should be a bias against doing it.

 

[NatMorton]

Uhh what??? This is about Bud Light completely missing the mark on how most of their consumer base would react. This boycott is showing that the "left wing" didn't, nor does it, prefer this kind of beer. I believe Bud Light knew who its consumers are but wanted to attract new consumers.....Didn't work, completely backfired. The "left" did not do this, we're still drinking our beer of choice.

Why did they miss the mark?

 

[Slartibartfast]

Hopefully more management teams will focus on the only two obligations they really have:

1. Obey the law
2. Increase shareholder value.

If whatever they seek to do cannot be credibly tied back to either of those things there should be a bias against doing it.

That’s a nonanswer

 

[ttwtt78640]

Hopefully more management teams will focus on the only two obligations they really have:

1. Obey the law
2. Increase shareholder value.

If whatever they seek to do cannot be credibly tied back to either of those things there should be a bias against doing it.

IMHO, their (woke?) marketing ‘experts’ sought to score some extra ESG and/or DEI ‘points‘ and had no idea that there were more non-fans than fans of Dylan Mulvaney.

ESG And DEI: Why They Matter For Long-Term Sustainability

While some try to turn DEI & ESG issues into more fodder for the culture wars, most recognize that commitments to doing good and to advancing inclusion are commitments to organizational growth. Both are crucial for the long-term sustainability for an organization.

www.forbes.com

 

[Deuce]

At least you're in the ballpark. Yes, left-wing intolerance of other views is what began this.

We are intolerant of intolerance, yes.

 

[Deuce]

IMHO, their (woke?) marketing ‘experts’ sought to score some extra ESG ‘points‘ and had no idea that there were more non-fans than fans of Dylan Mulvaney.

No, they were just naive and assumed right wingers weren't such rabidly hateful shitheads that they'd lose their mind because Budweiser sent one beer can to a transgender person.

 

[NatMorton]

That’s a nonanswer

Um, you didn't ask a question.

 

[Slartibartfast]

Um, you didn't ask a question.

Nonresponse then

 

[NatMorton]

IMHO, their (woke?) marketing ‘experts’ sought to score some extra ESG and/or DEI ‘points‘ and had no idea that there were more non-fans than fans of Dylan Mulvaney.

ESG And DEI: Why They Matter For Long-Term Sustainability

While some try to turn DEI & ESG issues into more fodder for the culture wars, most recognize that commitments to doing good and to advancing inclusion are commitments to organizational growth. Both are crucial for the long-term sustainability for an organization.

www.forbes.com

Agreed.

Nobody outright says "Hey, I'm going to use our shareholders' capital to advance the political ideas my friends and I favor." It's always couched as positive PR.

 

[NatMorton]

Nonresponse then

No, actually, it's the core of the matter and losing sight of the second item on that list is why Bud Light has taken the financial hit it has.

 

[ttwtt78640]

Agreed.

Nobody outright says "Hey, I'm going to use our shareholders' capital to advance the political ideas my friends and I favor." It's always couched as positive PR.

That’s why I included the link asserting that ESG and DEI are good for business.

 

[bullseyelqcs]

At least you're in the ballpark. Yes, left-wing intolerance of other views is what began this.

So let me get this straight.....because a bigot is gonna be a bigot, saying or doing something they don't agree with is intolerant, but thier view ISNT?

No, it isn't left wing intolerance that started this, outside of AB doing something bigots don't agree with. No, it was bigots being bigots that started this.

 

[Slartibartfast]

No, actually, it's the core of the matter and losing sight of the second item on that list is why Bud Light has taken the financial hit it has.

Nah, it’s not that profound.

It was simple miscalculation in terms of methodology when attempt to expand a customer base. These things happen and companies respond with revised planning going forward.

 

[SenorXm/Sirius]

Yep.. Bud tried to expand their customer base... It didn't work...

Of course Trumpsters are trying to blame the left... Got nothing to do with the left

It's all on the RW Bud light beer drinkers who like to drink piss..

 

[ttwtt78640]

So let me get this straight.....because a bigot is gonna be a bigot, saying or doing something they don't agree with is intolerant, but thier view ISNT?

No, it isn't left wing intolerance that started this, outside of AB doing something bigots don't agree with. No, it was bigots being bigots that started this.

Nope, what started this was woke, ESG and/or DEI marketing ‘experts’ thinking that there would be more fans than non-fans of Dylan Mulvaney among beer drinkers.

 

[SenorXm/Sirius]

Nope, what started this was woke, ESG and/or DEI marketing ‘experts’ thinking that there would be more fans than non-fans of Dylan Mulvaney among beer drinkers.

Stop with the woke BS.. You're better than that... They wanted to expand their customer base
.
It didn't work...

 

[Loulit01]

It's a good reason if you understand why companies exist.

Wow.-

 

[ttwtt78640]

Stop with the woke BS.. You're better than that... They wanted to expand their customer base
.
It didn't work...

I doubt that there are many Dylan Mulvaney fans compared to those who are non-fans - especially among beer drinkers. Who was right, me or their marketing ‘experts’?

 

[NatMorton]

Wow.-

Did dawn suddenly break for you?

 

[Loulit01]

Did dawn suddenly break for you?

Exactly.