Specifically, the boards decided that they would have an easier time selling their products minus their traditional figures.
Follow the money and if it turns out they are selling LESS, you will see those figures brought back.
By the time these decisions reach corporate boardrooms, everyone and their grandmother in the company have already bottom-lined it.
Far as they can see, bottom line: Keeping Jemima and the Indian Princess is going to hurt sales.
I'm white so I never saw them as offensive but what if Levy's Real Jewish Rye bread featured a guy like this on the loaves?
"You don't have to be Jewish to love Levy's!"
Or what if Chef Boyardee's had this guy?
"You don't like-a my pasta, I break-a you face"
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At the very least it would yield some arched eyebrows.
I actually am a bit sad at the loss of Princess Minnehaha on the Land O' Lakes butter, and that's because most of Minnesota really DOES look like that, it's so clean and beautiful, and in the springtime you WILL see a lot of Princess Minnehaha type gals wandering around at the lakes. Okay so they're wearing short shorts and halter tops, but they look like Minnehaha anyway.
It's not like they called it "Redskin Butter" and I honestly did not think anyone found Minnehaha offensive, although I am sure a small handful do no matter what.
But this is the human condition...the winds of change blow hard and soft and sometimes blow a little too hard before settling down, and there's always a fair bit of collateral damage.
When the conservative wing of the Democrats launched the
Parents Resource Music Center initiative to explore what they termed "harmful lyrics" in rock music, it blew up into such a moral panic that it triggered book burning style destruction of thousands of records, and huge FCC fines to radio stations all over the country.
When the Republicans launched the
Red Scare aka the McCarthy hearings, it decimated the entire creative community worldwide, starting with
The Hollywood Ten but it went far beyond.
And to this day there are still folks walking around red-baiting anyone who isn't part of the ultra-Right.
It's a pendulum, and eventually it will wind up back around the center, but for now the winds of change are a tempest, and some of what blows in will be constructive and some of it will be an overreaction.
Nothing new about that.