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It's not stealing. It's legally, in the privacy of your own home, going online and obtaining something given to you for free.
If you go into a store and steal a CD, that's stealing.
They need to cone up with a better business model. They don't want to get with the times.
Whether they need a better business model, in your example you are doing almost the exact same thing as stealing the CD, minus only the value of the CD itself. It is still stealing earned return on an initial investment.