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It definitely falls under the category of "why we can't have nice things". If there weren't so many people being no shows, and not paying for the seat they booked, the airlines wouldn't have to overbook.
A no refunds policy would solve the overlooking problem, but I fear the outcry would be even louder.
What makes you think a lot of people are no shows and don't pay? I admit I don't travel on airlines much but I've never gotten a ticket that was refundable for a no show. Very few people fly on tickets that are refundable if they don't show.
What the airlines are actually doing is using computer models to estimate the number of no shows on a given flights - booking that many additional seats and then pocketing all the money. So if a plane as 250 seats and the computer says that 10 are likely no shows the sell 260 tickets. If all 10 are no shows they get all the revenue of selling 260 seats on a 250 seat aircraft.