If Musk turns Twitter into an Alt-RIght propaganda site it will die, and he and his investors will loose tens of billions.
We have a miniature version of this happening in Los Angeles with local independent station KTLA Channel 5.
They showed a lot of guts by expanding their local news larger than any station on the dial, and then found the secret sauce by adopting "We take the NEWS very seriously but we don't take ourselves seriously".
So when there's a slow news day,
you can count on doubling over with laughter.
The formula worked, catapulting the plucky indie station to Number One in the L.A. market for the last twenty-five years.
Then Tribune overextended themselves and, despite KTLA's stellar performance, the station found itself for sale.
Sinclair tried to vacuum them up but
the attempted acquisition of Tribune failed and KTLA was instead purchased by Irving Texas based Nexstar.
Well, in the last year or so Nexstar has been quietly rebranding KTLA Channel 5 and viewers are beginning to notice.
Gone are the rock and roll acts that used to be featured in Hour Three segments on the weekend morning news, replaced almost exclusively by country music, and now the nonstop
California bashing stories are littering the landscape on Channel 5.
And then came the massacre where no less than SIX well loved anchors and reporters have been laid off, fired or left in disgust.
And the viewer ratings are now tanking.
Seems Texas based Nexstar thinks a Los Angeles station should look and feel like they're part of Texas.
Someone needs to sit CEO Pat Sook down and make him watch the scene in Casino where Sheriff Pat Webb explains the facts of life to Ace Rothstein.