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"The Social Dilemma" - a very interesting (and really should be an eye-opening) documentary on Netflix on social media.
I am in the business and even I learned some interesting things.
I'd say 99% of people underestimate the role that social media plays in political polarization, spread of fake news, and a lot of problems we see in US as well as other democracies. And that's by design - you are NOT supposed to know. The business model of all the "free" content we get online is simply controlled by the profit motives of the giant tech companies. And no, I am not saying companies are evil - but their business model effectively results in terrible outcomes. If you think about it, it makes total sense. It's the same complaint people have of cable news, except tech behind online content is actually much more advanced and scary with Facebook, Google, Twitter, Instagram, Youtube feeds, News feeds, etc, etc.
Some tid bits
- A race for the best AI has been going on for a while now in these giants to monetize all those "free" services, which at the end of the day, make these companies the richest ones on the planet. Machine learning is improving every day in manipulating your behavior, from keeping you on the site longer to changing your behaviors ever so slightly to get addicted to social media consumption.
- Few simple but fascinating tricks they use to keep you clicking and interested (you'll have to watch the video to learn what they are)
- What you see as results of your Google searches or on Facebook, Twitter, etc, is DIFFERENT for different people. People are served up DIFFERENT "facts" based on what AI think will appeal to YOU the most, and boy do they have a LOT of data on you.
- Self image of too many people is affected, especially younger generations
- Studies showed fake news spreads 6 times faster than the "boring" truth online
- Around the world, dictators and authoritarians are using this technology as best propaganda platform they've ever had their hands on
- Human psychology is ripe for content that is more outrageous - keeping you addicted to a site longer lends itself well to it. Propagation of Flat Earth, Pizzagate, and other conspiracy theories is covered as well.
- Even if YOU are not on Facebook, Twitter, etc, other people are and their changed worldview and behavior WILL affect you
- A lot of great succinct thoughts and quotes!
I am in the business and even I learned some interesting things.
I'd say 99% of people underestimate the role that social media plays in political polarization, spread of fake news, and a lot of problems we see in US as well as other democracies. And that's by design - you are NOT supposed to know. The business model of all the "free" content we get online is simply controlled by the profit motives of the giant tech companies. And no, I am not saying companies are evil - but their business model effectively results in terrible outcomes. If you think about it, it makes total sense. It's the same complaint people have of cable news, except tech behind online content is actually much more advanced and scary with Facebook, Google, Twitter, Instagram, Youtube feeds, News feeds, etc, etc.
Some tid bits
- A race for the best AI has been going on for a while now in these giants to monetize all those "free" services, which at the end of the day, make these companies the richest ones on the planet. Machine learning is improving every day in manipulating your behavior, from keeping you on the site longer to changing your behaviors ever so slightly to get addicted to social media consumption.
- Few simple but fascinating tricks they use to keep you clicking and interested (you'll have to watch the video to learn what they are)
- What you see as results of your Google searches or on Facebook, Twitter, etc, is DIFFERENT for different people. People are served up DIFFERENT "facts" based on what AI think will appeal to YOU the most, and boy do they have a LOT of data on you.
- Self image of too many people is affected, especially younger generations
- Studies showed fake news spreads 6 times faster than the "boring" truth online
- Around the world, dictators and authoritarians are using this technology as best propaganda platform they've ever had their hands on
- Human psychology is ripe for content that is more outrageous - keeping you addicted to a site longer lends itself well to it. Propagation of Flat Earth, Pizzagate, and other conspiracy theories is covered as well.
- Even if YOU are not on Facebook, Twitter, etc, other people are and their changed worldview and behavior WILL affect you
- A lot of great succinct thoughts and quotes!