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- May 22, 2012
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Re: Why should we subsidize Wal-Marts crappy wages?
Yes. I can only charge as much as a customer will pay, which is greatly limited by what my competitors charge. My (alleged) great skills and quality work alone do not set the price - the market does. Sure, I may charge a bit more than average (since I do good work and have excellent references) but not an unlimited amount more.
Income taxes aren't.
Companies strive to produce as much profit, regardless of what the corporate income tax rate is. If we were to eliminate the corporate income tax today, do you REALLY believe that any companies would say "hey, now we don't need to charge our customers as much, so let's lower our prices so that we don't make so much money"?
Each individual company aims to set it's prices at the profit maximizing rate. Corporate income taxes are never considered because corporate income taxes are based on profits, not on the volume of sales. The more profit a company makes, the more it will pay in income taxes, so by your logic, if a company desired to pay less in taxes, it would strive to make a lower profit. Now does that even make any sense? Have you ever heard of a corporation that desires to max a lower profit?
Reality is that the more corporate income tax a company pays (assuming no change in rates or loopholes), the more net profit, even AFTER corporate income tax that it has, so companies will NEVER strive to make a lower profit, or to price their goods and services below or above the profit maximizing amount.
And consumers really don't give a rat's arse about how much profit a corporation makes. All they know is that they want the lowest price that they can find for whatever product that they are purchasing. If Corp A and Corp B priced their goods identically, yet Corp A had a X% "corporate income tax upcharge" attached to their products because they are a very profitible company, I would tell Corp A to go screw itself and purchase from Corp B.
I don't know any other way to explain this. If you can't understand it, then I guess you will continue having to be a C- student in pricing theory.
Yes. I can only charge as much as a customer will pay, which is greatly limited by what my competitors charge. My (alleged) great skills and quality work alone do not set the price - the market does. Sure, I may charge a bit more than average (since I do good work and have excellent references) but not an unlimited amount more.