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Shein, Target, and 9 other major brands that say Trump's tariffs are pushing them to raise prices
Trump's tariffs announcement has companies scrambling as their costs increase. Here's which companies have hinted at raising prices.


How much will Trump’s tariffs cost US consumers?
Prices are likely to go up across the board, from blueberries to new cars, but exactly when and how is unclear. Here’s what we know so far
"When will prices go up?
There are a few things that factor into when a business will decide to increase prices.Some businesses have been preparing for incoming tariffs by boosting their inventories, which could help them keep prices stable for a few weeks or months. This is why you see some businesses, like automakers Ford and Stellantis, offering deals to customers on their products, even though the tariffs are in place, to keep consumer confidence high.
But the inventories can only last so long, and some things, like fresh produce, can’t be stockpiled for long.
Meanwhile, other industries, like consumer electronics, have supply chains that are closely linked to places that have high tariffs, like China and Taiwan.
“It wouldn’t surprise me to see prices up tomorrow … based on these firms trying to anticipate what this is going to look like and passing those prices on pre-emptively,” Greenland said. “But I think over the next few months, we’re going to see the real bite of this.”
What industries will be hit the hardest?
The Yale Budget Lab estimated that textile imports will be hit particularly hard, making apparel prices rise 33% and non-apparel textiles rise 18%. Car prices are expected to rise 15.8%, which would be an increase of $7,600 to the average price of a car in 2024. Fresh produce could rise by 6.2%, with food prices overall going up 4.5%.For consumer electronics that are mostly made in China, price increases could also be high. Because iPhones are mostly manufactured in China, the price of a new iPhone could climb more than 30%. One estimate, calculated when tariffs against China were going to be 54% instead of 125%, said that iPhone 16 could go up from $800 now to $1,142.
But ultimately, there is no industry that is truly untouched by tariffs.
“It’s not obvious or straightforward, tracing these cost increases through the supply chain, even for tariffs on final goods,” Russ said.
Tariffs are expected to have an impact on the labor market: unemployment could climb 0.5% by the end of 2025, which would be a loss of 600,000 jobs, according to the Yale Budget Lab."