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Given that Presidents are not elected by popular vote what impact do you believe the shifts in the electoral college will have?
All else being equal an improvement in a candidate's popular vote should improve his standing in the electoral college, and vice versa. For example, if a candidate managed to improve his overall standing by 1%, it will probably add about 1% to his vote count in the swing states that he needs to win the election. It's not a perfect barometer of electoral success, but it's a pretty good proxy.
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