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I think what both of you guys are missing is that products will not be produced for long if there is not enough demand to support the production level. If demand drops, so will production. But demand can definately exist despite there being a limited supply of products. Many industries (like mine) don't produce anything until something is ordered in advance. My products are custom made to meet the individual consumers needs. I only produce when I have orders, and if I have no orders, I stop producing. It pretty much works the same way even with factories that mass produce generic items. Their production will reduce shortly after demand is reduced, and their production will increase shortly after demand is increased (there is a small buffer of existing inventory which explains the sort delay in response).
Think about a fast food place, are they going to keep making hamburgers between 2pm and 5pm at the same rate that they make from 11am-2pm and 5pm-7pm? Of course not, their production level matches their demand level. What about a massage parlor, do they give massages when they have no customers to massage? What about a roofing company - do they repair roofs when there is no one needing their roof repaired?
There can also be demand for products that are not in production for one reason or another. Don't you think that there is demand for anti-aging pills? Of course there is, but it goes unfulfiled because there are no legititmate anti-aging pills. There was certainly demand for viagra long before viagra was ever produced - if there was not a measurable demand for viagra, viagra would have never been marketed.
I think that phat's point is that unless people are working they have nothing to exchange for goods and thus they have to be working (and thus producing) before there is a demand for goods, sure there is some logic to that, but the REALITY is that there is no incentive for the company to produce (and hire people) until AFTER demand has been demonstrated. However it may not be true that people who don't produce have nothing to exchange for products, certainly there are lots of people (anyone with savings, people on unemployment or other entitlements) who don't work or produce who have money to use in exchange for goods.
Businesses absolutely WILL NOT produce without consumer demand, however consumers can definately have demand without businesses producing. Thus production follows demand. Demand HAS to increase before businesses expand.
Overall I agree with you, business are not going to produce goods or services without a demand for them.
With said demand production will occur