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Few Americans regularly use social-justice terms such as antiracism and toxic masculinity
Some observers have suggested that Democrats' approach to social justice issues — and more particularly the language surrounding them — is at least partially responsible for Donald Trump's win against Kamala Harris in the 2024 presidential election. One recent YouGov survey found that a majority of Americans (57%) say that political correctness or being "woke" played a very or somewhat important role in the outcome of the 2024 presidential election.
But how familiar are Americans with this type of terminology — which has been classified at various points as woke, politically correct, social-justice-oriented, or related to diversity, equity, and inclusion (DEI)? (For the purposes of this article, we will use the description of social justice terms.) In a new survey, we investigate this question, asking Americans whether they use, know about, or have heard of 30 social-justice-oriented terms — many of them relatively new and associated with current political movements, and some older though still parts of certain kinds of political discourse.
The results show that many headline-grabbing social-justice-oriented words and phrases are not part of most Americans' everyday vocabularies. Among the 30 terms included in the survey, the one that Americans most often say they use regularly — safe space — is only used often by one in five (20%). Other terms included that Americans are most likely to say they regularly use are woke (19%), lived experience (16%), white privilege (15%), and body positivity (15%). Fewer than 15% of Americans say they frequently use each of the other 25 terms asked about.
Even if particular social justice terms aren't widely used by the public, they could still have important political implications. And while the terms we asked about aren't often spoken by Americans, 16 out of the 30 terms are known by a majority of Americans. Or looking at it another way, on average, Americans know 16 of the 30 terms and 92% know at least one. And majorities say they have at least heard of 27 of the terms, counting people who know the terms without knowing the meanings. The least recognized terms are heteronormativity, misogynoir, and BIPOC: Fewer than half say they've heard of each.
More at the link with some pretty graphs.
When most Americans use those terms, it is with contempt. Maybe Yougov can lead Democrats in out of the tall weeds in left field? And, maybe not. I say leave them out there, so they don't brainwash real men and women any worse than they have. They can continue lecturing about LatinX, while real Latinos come into the Republican fold.