The whole thing is well overblown, this is true. But I do think there's a serious issue at the heart of this specific case.
The former CEO came out against DeSantis' "Don't say gay" bill and made a public statement. Was it dumb? Probably, but that's still political speech and the CEO is an individual who possesses the right (as do we all) to do so. Now if consumers of Disney product heard that and were outraged or put off and decided not to buy Disney stuff, that would be one thing. Disney isn't owed anyone's money, and consumers may buy what they want. There's really no issue in that case, just a consequence for the political speech made by other individuals. It happened with Anheuser Busch, and while I thought the "boycott" was rather overblown and melodramatic, it was a perfectly legal way to respond.
Here, however, it isn't the public or individuals reacting to political speech. It was DeSantis himself acting in full authority of his office as Governor. And that's the government. DeSantis did not like that the CEO spoke out against his bill, his authority, and as a result he used his position as a government agent to enact punishment against Disney itself. Now surely, Disney isn't owed the special districting it had traditionally enjoyed, and there could very well be situations where the government of Florida would seek to end that special treatment as it no longer serving Florida's interest. But that wasn't the case here, here DeSantis used it as punishment against the Disney corporation for the political speech of a former CEO. And in this case then, it is government force against the free expression of political speech.
In this term, it's not just some dumb move by DeSantis and Disney in some Reality TV moment. In this case it is the actual use of government force as punishment for political speech. And I think that goes far beyond "dumb" and well into the line of criminal action by government. Government is restricted, not the People. And while it may have been dumb for the Disney CEO to make a political comment, it is not within the proper powers of government to punish the corporation for that individual's speech. I believe it is dangerous to allow DeSantis to believe he's won here because we are talking of an act of government force against free speech. It's dangerous for government to believe that it has power over speech and may punish corporations for the speech of the individuals making up the corporation.