- Oct 28, 2007
- Reaction score
- Political Leaning
Should you be allowed to use a phone in the cinema?
"We need to reshape our product in some concrete ways so that millennials go to movie theatres with the same degree of intensity as baby boomers went to movie theaters throughout their lives," Aron said in his interview with Variety magazine.
"When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow."
But he too realises cinema chains are "really searching for options" to increase business.
Cinema attendance in the US and Canada has been generally declining for the last decade, while films are being released on DVD or streaming services more quickly.
Many cinema chains are already offering more comfortable seats, enticing snacks and alcoholic drinks. Allowing phones would be one more step towards making the cinema experience more like what viewers can get at home. link.
I'm wondering whether there could be screening slots where you can take your mobile and use it - with a clear warning to anyone buying a ticket for that slot to expect the rules are less enforced.
Personally, I don't think it's about phones but the really high price of refreshments and tickets. It can be up to £60 ($86 or so) for 3 tickets with snacks for a movie