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What limits an organization's resources?
The amount of influence that the bakery has over how society's limited resources are used depends on how much positive feedback (money) consumers give to it. More revenue means more influence. A bakery with more revenue will have more influence than a bakery with less revenue.
So a bakery with better bread will receive more positive feedback (revenue) than a bakery with crappy bread. This means that more flour will be directed to the bakery with more revenue. As a result we'll derive more value from society's limited resources.
This process did not involve prices nor profits. It simply involved giving consumers the freedom to choose which organizations they gave their money to.