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Yes, that is how it should be, otherwise you start trampling on people's freedom of expression and consumer rights. They have ways to monetize, however it is up to them to find the best way to do that.
We have seen this with every piece of copyright legislation, no matter where it comes from, copyright holders want more powers to go after "infringement" but in reality it means giving them the power to censor criticism of them or those they support or just extort money. It also usually places a massive unreasonable burden on content hosts. You can see what would happen on places like YouTube, companies take down or take over videos they do not even have the rights or have no right to claim for no reason other then they can or it criticizes them.
"Extort" money for their own work?
Your argument centers on criticism of the work, but you aren't offering any proof. The just want to get paid for their work, they aren't extorting a damn thing, no one needs to look at it. They make a choice. YouTube, Google, FaceBook have made billions by controlling other people's creative efforts and not paying for them. How long did you think that would last?