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My understanding is that in the current system, the phone and internet companies have X amount of spectrum which they can use to offer services to the public. That's starting to get crowded, so Obama is auctioning off another chunk which will raise the government billions and give the companies more space.
Thats pretty much it. The last major chunk of spectrum to go on sale went to Verizon and I think they are using it as part of their upcoming LTE deployment (4G)