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Turnout didn’t cost Kamala Harris the election
In fact, marginal voters preferred Trump. So Democrats need to find a new playbook.

OK, so that was a lot of work. So let’s roll these up into three large categories:
- Democrats lost a net of 6.4 million votes from repeat voters switching, mostly to Trump (5.5 million) but some to third parties (0.9 million).
- Then they lost a net of 2.7 million votes due to dropoff voters.⁷
- Further, they lost a net of 0.8 million votes because more new voters went for Trump.
...If you’re good at turning out marginal voters, you’re happy to book the win — but they might not vote again next time.
In past elections, however, new voters were also Democratic, enough to more or less cancel this out. This time, however, the majority of new voters picked Trump.