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MAGA Maoism is spreading through the populist right

j brown's body

"A Soros-backed animal"
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"Recently, a viral meme in MAGA circles captured the moment, featuring a cartoon Trump addressing a faceless American: “Your great grandfather worked the mines, your grandfather worked in a steel plant, and you thought you could be a ‘product manager’ ???” It’s a joke, but it’s also a worldview — one where white-collar ambition is seen not as a step forward, but as a fall into decadence. The meme doesn’t just mock digital work; it exalts physical labor as the only authentic form of contribution.

What we’re seeing is a kind of MAGA Maoism, remixed for the algorithm age. Like the Chinese Cultural Revolution, it glorifies physical labor as moral purification, only now the purification is from the supposed “wokeness” of desk work, filtered through TikTok, X and Twitch. It’s not about creating jobs. It’s about creating vibes: strong men doing hard things, reshared until they become ideology. As one MAGA influencer put it, “Men in America don’t need therapy. Men in America need tariffs and DOGE. The fake email jobs will disappear.”

...Online, there’s an industry of memes and male micro-celebrities fetishizing rural life, manual labor, and a kind of fake rugged masculinity that is less about economic reality and more about identity performance. Trump doesn’t need to build a single factory for that performance to succeed. He only needs to sell the image of one.


Treasury Secretary Scott Bessent recently hinted to Tucker Carlson that the administration plans to restock America’s factories with recently fired federal workers. It’s a sharp evolution of the old MAGA line, which claimed elites abandoned the working class by offshoring jobs and hoarding the degrees that powered the new economy. Now, those same college-educated liberals once seen as the future of work are being recast as its obstacle.

This new turn is also punitive: It challenges the idea drilled into millennial and Gen Z brains — especially immigrant families, like my own — that education and meritocracy are the path to the American Dream. It says not only that you were left behind, but that you were wrong to try to get ahead. Populists used to share memes about miners who were condescendingly told to “learn to code” while their towns struggled. The coders, in this updated version, need to be thrown back in the mines.

...Trump understands something vital about the moment: People are tired of markets and tired of waiting for politicians to fix the affordability crisis. ...The labor that once brought pride became precarious, then obsolete. Voters want to believe in something real — even if it’s made of smoke. That is what his tariff strategy offers: not renewal, but revenge. And revenge sells.

But nostalgia is not a plan. It’s a mirror turned backward. Trump is not bringing back the dignity of work — he’s marketing the image of it. His tariffs won’t rebuild Bethlehem Steel. They won’t revive the coal towns. But they will make life more expensive for working people, while feeding the fantasy that somewhere out there, the old America still waits if you can just hurt the right people to get there."

Link

Attacks on trans, attacks on women, attacks on immigrants, attacks on colleges, attacks on the MSM, attacks on the courts, attacks on the government, attacks on blue states, attacks on allies, attacks on the law profession, Trump's cultural Revolution is ON!
 
How was I not informed of this? Probably just more WaPo bullshit.
 
What we’re seeing is a kind of MAGA Maoism, remixed for the algorithm age. Like the Chinese Cultural Revolution, it glorifies physical labor as moral purification

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"Recently, a viral meme in MAGA circles captured the moment, featuring a cartoon Trump addressing a faceless American: “Your great grandfather worked the mines, your grandfather worked in a steel plant, and you thought you could be a ‘product manager’ ???” It’s a joke, but it’s also a worldview — one where white-collar ambition is seen not as a step forward, but as a fall into decadence. The meme doesn’t just mock digital work; it exalts physical labor as the only authentic form of contribution.

What we’re seeing is a kind of MAGA Maoism, remixed for the algorithm age. Like the Chinese Cultural Revolution, it glorifies physical labor as moral purification, only now the purification is from the supposed “wokeness” of desk work, filtered through TikTok, X and Twitch. It’s not about creating jobs. It’s about creating vibes: strong men doing hard things, reshared until they become ideology. As one MAGA influencer put it, “Men in America don’t need therapy. Men in America need tariffs and DOGE. The fake email jobs will disappear.”

...Online, there’s an industry of memes and male micro-celebrities fetishizing rural life, manual labor, and a kind of fake rugged masculinity that is less about economic reality and more about identity performance. Trump doesn’t need to build a single factory for that performance to succeed. He only needs to sell the image of one.


Treasury Secretary Scott Bessent recently hinted to Tucker Carlson that the administration plans to restock America’s factories with recently fired federal workers. It’s a sharp evolution of the old MAGA line, which claimed elites abandoned the working class by offshoring jobs and hoarding the degrees that powered the new economy. Now, those same college-educated liberals once seen as the future of work are being recast as its obstacle.

This new turn is also punitive: It challenges the idea drilled into millennial and Gen Z brains — especially immigrant families, like my own — that education and meritocracy are the path to the American Dream. It says not only that you were left behind, but that you were wrong to try to get ahead. Populists used to share memes about miners who were condescendingly told to “learn to code” while their towns struggled. The coders, in this updated version, need to be thrown back in the mines.

...Trump understands something vital about the moment: People are tired of markets and tired of waiting for politicians to fix the affordability crisis. ...The labor that once brought pride became precarious, then obsolete. Voters want to believe in something real — even if it’s made of smoke. That is what his tariff strategy offers: not renewal, but revenge. And revenge sells.

But nostalgia is not a plan. It’s a mirror turned backward. Trump is not bringing back the dignity of work — he’s marketing the image of it. His tariffs won’t rebuild Bethlehem Steel. They won’t revive the coal towns. But they will make life more expensive for working people, while feeding the fantasy that somewhere out there, the old America still waits if you can just hurt the right people to get there."

Link

Attacks on trans, attacks on women, attacks on immigrants, attacks on colleges, attacks on the MSM, attacks on the courts, attacks on the government, attacks on blue states, attacks on allies, attacks on the law profession, Trump's cultural Revolution is ON!
Interesting premise. I think there may be something to this.

I suppose the logical path forward would be to invest in companies that offer "rugged lifestyle" apparel, goods and tools, equipment like chicken coops and beekeeper supplies, and workshop furniture? Might as well make a buck off these yahoos.
 
Interesting premise. I think there may be something to this.

I suppose the logical path forward would be to invest in companies that offer "rugged lifestyle" apparel, goods and tools, equipment like chicken coops and beekeeper supplies, and workshop furniture? Might as well make a buck off these yahoos.
Just slap the world “tactical” on any old crap and these people will purchase it in droves.
 
This whole crisis of masculinity thing is ridiculous. Just be yourself.

It's ok to be Bob from accounting, you don't need to have a goatee and wear gear like you're about to participate in an air assault mission in Kandhahar. If you're the kind of person that runs around talking about Alpha and Beta's, just stop. You're embarrassing yourself. If you are extremely concerned over what you consider masculine and try to pattern your behavior around those views, everyone knows you're inauthentic and that just makes you not likable or respectable.
 
Just slap the world “tactical” on any old crap and these people will purchase it in droves.
That's a good idea.

Hey @Fletch, how much would you pay for a 16oz tactical energy drink? Imagine that it has Donald's fight-fight-fight visage on the bottle along with an American flag, claims to boost testosterone and is sold by somebody who told you that it has been battle tested by soldiers in war. Could we get $10/each from you, or is $8 a more attainable ask?
 
That's a good idea.

Hey @Fletch, how much would you pay for a 16oz tactical energy drink? Imagine that it has Donald's fight-fight-fight visage on the bottle along with an American flag, claims to boost testosterone and is sold by somebody who told you that it has been battle tested by soldiers in war. Could we get $10/each from you, or is $8 a more attainable ask?

This made me laugh out loud.
 
That's a good idea.

Hey @Fletch, how much would you pay for a 16oz tactical energy drink? Imagine that it has Donald's fight-fight-fight visage on the bottle along with an American flag, claims to boost testosterone and is sold by somebody who told you that it has been battle tested by soldiers in war. Could we get $10/each from you, or is $8 a more attainable ask?
Now you just need a YouTube commercial with a QR code, write a line like “this is the mug they don’t want you to have”, have a big boobies girl in it, and you’re in business.
 
That's a good idea.

Hey @Fletch, how much would you pay for a 16oz tactical energy drink? Imagine that it has Donald's fight-fight-fight visage on the bottle along with an American flag, claims to boost testosterone and is sold by somebody who told you that it has been battle tested by soldiers in war. Could we get $10/each from you, or is $8 a more attainable ask?
That would be priceless. Your lame attempts at humor, not so much
 
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