Yep. I'd let everyone think "business is good"!
No way am I letting anyone, even my family, know I won $300M (current Powerball after-tax lump sum payout).
They will see I've got money by my rising lifestyle, but won't know how much - so I can easily say 'No' to them. Actually, I want to avoid being asked for help in the first place. LLC's & Trusts are your friends! Let your attorneys represent you anonymously in your business deals and benevolence. No one needs to know.
I come into regular contact with high net worth individuals in one of my income streams, and have come to know some of the individuals & families more personally. By the nature of the work we do for them, we often get a glimpse of at-least pieces of their financial infrastructure (including when they pay us).
Their assets are virtually always in trusts, using LLC's in their various business and investment ventures, often in combination. At any time a business or investment venture can be sold or liquidated, not effecting the rest of the whole.
The individuals themselves often have little in their personal names, and the public has no idea what they really own and run. Woe be to their unknowing soon to be ex-wives, when they divorce them only to find the guy that's been giving them a high-end life-style has virtually no attachable assets of value come the settlement! Seriously! And ditto for those that sue them! They get small tokens, at best.
I knew of one ambitious young lass of modest means, that couldn't believe she was living in a multimillion dollar home in a wealthy suburb, driving a high-end Jaguar, and living the easy-life with domestic help doing all the domestic chores for her and taking care of her personal needs. Yet several years into her turning souring marriage, she found-out her older husband was technically "broke"! Everything was in a family trust. If she stayed in the marriage, she could continue to live a high-end life-style. If she leaves, she goes back to bartending!
Legal entities are a wonderment. Trust me!