Honda "Unstoppable Dreams" (1 Viewer)

[Grizzly Adams]

This should be a really good commercial. It's a great idea and the message is solid. I liked it every time I saw it. Except something kept bothering me. When I realized the first recognizable person in the ad was Ayrton Senna, I realized what was nagging at me: it was the odd logos on his fire suit and car.



There used to be Marlboro logos on there. They now appear as some barcode-looking thing or an ambiguous red and white square. It isn't that they wouldn't show any logos other than Honda-affiliates -- Goodyear and Shell feature prominently on the car and Senna's suit. Red Bull, Fox, Oracle, Esso, Mobil, Rolex and Etihad all also appear in the ad. I don't know why it bothers me that they edited out the Marb logos. But it does. Like, if you can't use the guy in his original form, why should you get to use him at all?

This is a vent thread, and I don't know where it should go. But it seems appropriate here.

 

[MamboDervish]

This should be a really good commercial. It's a great idea and the message is solid. I liked it every time I saw it. Except something kept bothering me. When I realized the first recognizable person in the ad was Ayrton Senna, I realized what was nagging at me: it was the odd logos on his fire suit and car.



There used to be Marlboro logos on there. They now appear as some barcode-looking thing or an ambiguous red and white square. It isn't that they wouldn't show any logos other than Honda-affiliates -- Goodyear and Shell feature prominently on the car and Senna's suit. Red Bull, Fox, Oracle, Esso, Mobil, Rolex and Etihad all also appear in the ad. I don't know why it bothers me that they edited out the Marb logos. But it does. Like, if you can't use the guy in his original form, why should you get to use him at all?

This is a vent thread, and I don't know where it should go. But it seems appropriate here.

This is a TV ad. It has been illegal to advertise cigarettes on TV for more than 50 years.
Do you think that might be the reason Marlboro has been erased?

 

[Grizzly Adams]

This is a TV ad. It has been illegal to advertise cigarettes on TV for more than 50 years.
Do you think that might be the reason Marlboro has been erased?

Then use someone else you don't have to edit. Also, is it really "advertising" cigarettes when it's a Honda ad?

 

[MamboDervish]

Then use someone else you don't have to edit.

Why? Just so you aren't bothered by not being able to read Marlboro on his suit? Really? Senna is the most well known and successful driver to win in Formula One using Honda engines in Lotus and McLaren cars from 1987 to 1991 - and that is the point of including him in the Honda ads.

Also, is it really "advertising" cigarettes when it's a Honda ad?

Somebody in the legal department probably thinks so. Why does this bother you? Do you own a lot of stock in Phillip Morris?

 

[Grizzly Adams]

Why? Just so you aren't bothered by not being able to read Marlboro on his suit? Really? Senna is the most well known and successful driver to win in Formula One using Honda engines in Lotus and McLaren cars from 1987 to 1991 - and that is the point of including him in the Honda ads.

Somebody in the legal department probably thinks so. Why does this bother you? Do you own a lot of stock in Phillip Morris?

I own no part of PM. I explained that I'm not sure why it bothers me. Do you have anything to say other than bitchy snipes?

 

[MamboDervish]

I own no part of PM. I explained that I'm not sure why it bothers me. Do you have anything to say other than bitchy snipes?

Huh? By your own admission, you don't know why it bothers you. What you characterize as "bitchy snipes" I'd call genuine curiosity. So there's no Marlboro on Ayrton's jumpsuit. So what? Why would anybody even give a shit? I suspect that 99.9% of the folks who see that ad would not even notice. And then beyond being bothered by it, when I suggested it was because tobacco ads have been banned on TV since the 70's, your comeback is that Honda should have found another driver ??!!??

WHA ???

But hey - you do you. I should never have bothered responding to your curious obsession. Mea culpa.

 

[Grizzly Adams]

Huh? By your own admission, you don't know why it bothers you. What you characterize as "bitchy snipes" I'd call genuine curiosity. So there's no Marlboro on Ayrton's jumpsuit. So what? Why would anybody even give a shit? I suspect that 99.9% of the folks who see that ad would not even notice. And then beyond being bothered by it, when I suggested it was because tobacco ads have been banned on TV since the 70's, your comeback is that Honda should have found another driver ??!!??

WHA ???

But hey - you do you. I should never have bothered responding to your curious obsession. Mea culpa.

You decided to wonder about some financial incentive being the origin of all this. You speculated the problem was "not being able to read Marlboro." Maybe I just don't like historical figures being whitewashed to fit a modern "acceptable" narrative.

 

[Loulit01]

Ayrton Senna died in a tragic crash during the San Marino Grand Prix in 1994. Using him to advertise Honda is in very poor taste.

 

[Bok Tuklo]

This should be a really good commercial. It's a great idea and the message is solid. I liked it every time I saw it. Except something kept bothering me. When I realized the first recognizable person in the ad was Ayrton Senna, I realized what was nagging at me: it was the odd logos on his fire suit and car.



There used to be Marlboro logos on there. They now appear as some barcode-looking thing or an ambiguous red and white square. It isn't that they wouldn't show any logos other than Honda-affiliates -- Goodyear and Shell feature prominently on the car and Senna's suit. Red Bull, Fox, Oracle, Esso, Mobil, Rolex and Etihad all also appear in the ad. I don't know why it bothers me that they edited out the Marb logos. But it does. Like, if you can't use the guy in his original form, why should you get to use him at all?

This is a vent thread, and I don't know where it should go. But it seems appropriate here.

Removing the cigarette from Jackson Pollock’s mouth for his stamp bothered me. I know it was a painting and not the picture itself but the image they were trying to evoke is iconic. It makes the stamp look weird, to me.

 

[MamboDervish]

You decided to wonder about some financial incentive being the origin of all this. You speculated the problem was "not being able to read Marlboro." Maybe I just don't like historical figures being whitewashed to fit a modern "acceptable" narrative.

Senna was never whitewashed in the Honda ad.

 

[Grizzly Adams]

Senna was never whitewashed in the Honda ad.

Okay, his car and his suit were.