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Elon Musk says Twitter’s ad revenue is down 50% and cash flow is negative

trouble13 said:
The corporate Progressive's are doing to Twitter what conserative voters are doing to Budweiser.
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Nonsense as Twitter let back on racists and more disinformation spreaders all the whole firing most of their mods and tech staff. In other words musk is flushing Twitter down the toilet so why should marketers buy ads from a failing domain?
 
Lisa said:
Elon fired his tech staff, so the site was unstable and then he welcomed the Nazis and Incels back. Advertizers didn't like it and left. There is nothing political about it.
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What? The whole takeover of a leading political platform in the US - including the welcoming back of Nazis - was a political act IMO. I didn't say the *advertisers leaving* was political, I said Musk purchasing Twitter was.
 
HenryChinaski said:
Biggest victims ever, it’s always the other guys fault with your people.
It couldn’t possibly be that companies don’t want their products associated with racism, lies misogyny and negative ugliness.
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Like I said. Woke advertisers are future signaling. Progressive advertisers are punishing Musk for his disloyality much much like Budweisers conservatives are punishing them for their disloyalty.

Corporate America is being pressured to declare which side their allegiance is too.

Cultures wars 2023
 
trouble13 said:
Twitter ad revenue is down because woke advertisers are virtue signaling. It is the same thing as what is being done to Budweiser on the consumer side of the equation.
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Twitter advertising was never really that good, to begin with.

I don't know many advertisers that looked at Twitter and said, "Ya, Twitter is going to drive traffic to my business."

Online ads have been dominated by two players: Google and Facebook. Everyone else is a minor player.

Elon didn't break Twitter. You can't fix something that is already broken. The previous Twitter executives were cooking the books, inflating Twitter user-count with fake bots.

If anyone can fix it, its Elon Musk.
 
Easy to explain, Musk ****ed around and found out.
 
OrphanSlug said:
Easy to explain, Musk ****ed around and found out.
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Sometimes freedom and truth are more important than profits.

What Musk did was courageous. Potentially saving our democracy.
 
ElChupacabra said:
Except Twitter is in a worse state because their issues are for more existential than the Bud Light issue is for the larger company (AB InBev). Also, much of this is self inflicted because the instability Musk has introduced to an already shaky model has made it harder for advertisers to trust the platform is being well managed. If the Twitter brand gets tarnished, then far less people want to be associated with it. Musk's foray into him controlling content moderation has not fared well.
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Elons mistake was the purchasing price. Twitter was not as valuable as they portrayed it to be and he paid more than the stock was valued at.
 
Negative cash flow is a really bad thing. If true, Musk may have to scrounge up more money. People are always predicting failure for Twitter because they want it to fail. Remember the "Twitter will be out of business in two months" or "Twitter will crash because he fired staff". Ignorant statements by ignorant people. The key for Musk right now is advertising $$$. He needs his new CEO to step up.
 
Bucky said:
Sometimes freedom and truth are more important than profits.

What Musk did was courageous. Potentially saving our democracy.
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Everyone should take note of the irony meter on this one.

Musk is not interested in Democracy, he and his ego wanted to take Twitter, that was both profitable and growing, an entirely different direction and the result is substantial loss of ad revenue and being cash negative.

BTW, ”freedoms” are a matter between the government and the people. For the umpteenth time, your freedoms on any social media platform are governed and limited by the terms of service. Cause it is private enterprise, something that used to be revered.
 
TobyOne said:
Negative cash flow is a really bad thing. If true, Musk may have to scrounge up more money. People are always predicting failure for Twitter because they want it to fail. Remember the "Twitter will be out of business in two months" or "Twitter will crash because he fired staff". Ignorant statements by ignorant people. The key for Musk right now is advertising $$$. He needs his new CEO to step up.
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Tesla was months away from bankruptcy and is now nearing a $1 trillion market cap.

I don't know people keep betting against Elon Musk. It reminds me of those who said Steve Jobs was running Apple into the ground.

Elon Musk utilizes FIRST PRINCIPLES to run his businesses. His strategy runs counter to the norm.

That's why Elon is the richest man in the world, while the people attacking him have never likely even owned a business.
 
Bucky said:
Twitter advertising was never really that good, to begin with.

I don't know many advertisers that looked at Twitter and said, "Ya, Twitter is going to drive traffic to my business."

Online ads have been dominated by two players: Google and Facebook. Everyone else is a minor player.

Elon didn't break Twitter. You can't fix something that is already broken. The previous Twitter executives were cooking the books, inflating Twitter user-count with fake bots.

If anyone can fix it, its Elon Musk.
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Yup he overpaid for what he got. It was already a challenge to get into the black but, it's even more difficult when his sponsors are boycotting his product.

I hope you're right and that Elon does turn it around. His heart is in the right place.
 
Davin said:
Nonsense as Twitter let back on racists and more disinformation spreaders all the whole firing most of their mods and tech staff. In other words musk is flushing Twitter down the toilet so why should marketers buy ads from a failing domain?
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I have already accepted the reality that our money has been weaponized in a cultural war.
 
trouble13 said:
I have already accepted the reality that our money has been weaponized in a cultural war.
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A cultural war your side started. Remember when gay marriage was being legalized? Your side sent money to states like California from Utah. So spare me your idiotic comments. You wanted a war you got one.
 
Few people have done as much to single-handedly destroy their mythos as Elon Musk. Before the Twitter fiasco I thought he regularly walked into rooms filled with MIT scientists arguing over equations and say, "No guys, it's like this" [writes out impossibly complex equations on dry board] while all the mathematicians go "Ooooooh."

Now I know he's a stoner white-supremacist rich kid who bought companies and took credit for all their successes while demonstrating that all the money in the world can never fill the vast chasm in an empty soul.
 
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trouble13 said:
Yup he overpaid for what he got. It was already a challenge to get into the black but, it's even more difficult when his sponsors are boycotting his product.

I hope you're right and that Elon does turn it around. His heart is in the right place.
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Jack Dorsey was the previous CEO/Founder of Twitter. He even admitted conservatives on Twitter did not feel safe.

Dorsey was a bit of a nutcase. He believed in anarchism. He was a bit like Noam Chomsky.

He didn't care about growing Twitter. He cared about moving to Africa and doing Yoga.

Twitter is in good hands.
 
Davin said:
A cultural war your side started. Remember when gay marriage was being legalized? Your side sent money to states like California from Utah. So spare me your idiotic comments. You wanted a war you got one.
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You sound butt-hurt...
 
Slartibartfast said:

Elon Musk disclosed on Twitter Saturday that, due to a 50% drop in advertising revenue and a “heavy debt load,” the platform still has a negative cash flow.

The billionaire owner tweeted Saturday, in response to business advice from a follower, “Need to reach positive cash flow before we have the luxury of anything else.”

The tweet is in stark contrast to his tone in April, when Musk told the BBC the platform is now “roughly breaking even” and that most of its advertisers have returned.

Ad revenue has been a contentious issue and an uphill battle for the site, after hordes of advertisers fled after Musk took over. Advertisers were concerned about content moderation, mass layoffs and general uncertainty about Twitter’s future.

“It’s definitely been extremely difficult,” Musk said in Twitter Spaces livestream event Musk hosted with Robert F. Kennedy, Jr last month. “Basically, our revenue is cut in half because we didn’t toe the line.” He added it’s been a “huge struggle for Twitter to break even.”

It looks like Elon's great experiment of allowing open racism and other antisocial activities is going poorly enough for him to admit how dire things are in twitter.
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“Toe the line” = “Pay our bills”
 
Davin said:
Man who would have thought letting racists, anti-vaxxers spreading misinformation and bullies back on twitter along with firing almost all the moderator staff and tech staff would result in lower ad revenue?
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It has more to do with them having to throttle access because they refused to pay their server bills.
 
Bucky said:
Twitter advertising was never really that good, to begin with.

I don't know many advertisers that looked at Twitter and said, "Ya, Twitter is going to drive traffic to my business."

Online ads have been dominated by two players: Google and Facebook. Everyone else is a minor player.

Elon didn't break Twitter. You can't fix something that is already broken. The previous Twitter executives were cooking the books, inflating Twitter user-count with fake bots.

If anyone can fix it, its Elon Musk.
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When is he going to start?
 
Bucky said:
Sometimes freedom and truth are more important than profits.

What Musk did was courageous. Potentially saving our democracy.
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Did he tell his investors before he took their money?
 
trouble13 said:
Yup he overpaid for what he got. It was already a challenge to get into the black but, it's even more difficult when his sponsors are boycotting his product.

I hope you're right and that Elon does turn it around. His heart is in the right place.
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"His" sponsors? Do you mean advertisers? They don't belong to him. And his heart has nothing to do with it.
 
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