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Cracker Barrel ditches new logo after uproar, keeps its beloved 'Old Timer'

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I'm not pissed. Are you really pissed?
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I’m more pissed the president has the time to pile onto this nonsense. He should be spending his time ending those wars from day 1.
 
For all we know, this is the end to a brilliant, billion-dollar-free-marketing plan. Well done.
 
Along Came Jones said:
Logo change or no logo change. Impact on customer traffic must vary by location. The Cracker Barrel five miles from my house is still packed for breakfast, lunch and dinner. But so are most of the chain restaurants in the area. Beating them all is the old favorite whipping post Chick-fil-A (except for Sundays, of course).

Ah, but I do miss the days when the area included only the neighbors, field crops, horses and cattle.
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Yeah, I remember those days. Caughlin Ranch wasn't a community. It was a ranch. South Meadows were...you guessed it...wetland meadows. The North Valleys were sparsely populated, mostly with horse properties. There really was no "suburbia" in the typical way we see suburbia.

All that has changed. Back then, there were a Denny's or two and a couple Carrow's. I never patronized either, so nothing to miss, but I do miss the lack of suburbia.
 
---------- said:
Cracker Barrel just had it's Bud Light moment. I guess the woke CEO of Cracker Barrel didn't want to end up like that other idiot, Alissa Heinerscheid. :ROFLMAO: :ROFLMAO:

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.

"We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

click here to read

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Well, at least this puts Cracker Barrel one step smarter than the Bud Light and Disney guys.
 
noonereal said:
What on earth is this?

And what is the big deal about changing the logo. Why are Trumpets upset? I just dont get it.
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They're terrified of change, brought on by their shrinking demographic.

They turn it into a conspiracy theory, perpetrated the woke, in this case, a nasty woman fits the role.

This is a big victory over wokeness, despite wokeness having nothing to do with it at all
 
j brown's body said:
They're terrified of change, brought on by their shrinking demographic.

They turn it into a conspiracy theory, perpetrated the woke, in this case, a nasty woman fits the role.

This is a big victory over wokeness, despite wokeness having nothing to do with it at all
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You answered neither of my questions.
 
This story reminds me of the old claim that Proctor & Gamble was run by Satanusts.
 
noonereal said:
Yes I did. For both questions.
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Good Lord, what stupidity. You said, and it is indeed a equation despite the incorrect punctuation:

"And what is the big deal about changing the logo."

And I said

"They're terrified of change, brought on by their shrinking demographic."

That is an answer to a question. If you dont get it, maybe you could ask someone to explain it to you.
 
noonereal said:
What on earth is this?

And what is the big deal about changing the logo. Why are Trumpets upset? I just dont get it.
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They thrive on outrage doesn't matter what the outrage is about as long as they can be outraged
 
j brown's body said:
Good Lord, what stupidity. You said, and it is indeed a equation despite the incorrect punctuation:

"And what is the big deal about changing the logo."

And I said

"They're terrified of change, brought on by their shrinking demographic."

That is an answer to a question. If you dont get it, maybe you could ask someone to explain it to you.
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Why? ****in why are they terrified? What scares them? What?

The Bud Light commercial it was the embracing of the trans community. What does this do that is socially scary?

Seems like you dont understand at all


And again, what is that chicken steak shit?
 
j brown's body said:
They're terrified of change, brought on by their shrinking demographic.

They turn it into a conspiracy theory, perpetrated the woke, in this case, a nasty woman fits the role.

This is a big victory over wokeness, despite wokeness having nothing to do with it at all
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I'm just spitballin' here, but...the company has been expanding into the West. The vast majority of Cracker Barrel restaurants are in the South. There are only two in Nevada, one in Reno and the other in Las Vegas. The one here gets bad reviews, and the Southern theme just isn't popular. If Southern cuisine sold in this area, somebody would have already done it.

Tourists visit the area to see the Wild West, not the South. There are a few black owned soul food restaurants, which I haven't visited. Closest thing to Southern that I can think of.

I think Cracker Barrel bit off more than it could chew, and attempted to tone down the Southern theme in appealing to a broader customer base.

I'm not familiar with CB, but from what I understand, they're a roadside diner in the vein of Stucky's, which I am familiar with. The lone local CB is in a strip mall, tucked away from the roadside, not seen from the freeway. It sits in competition with In N Out, Wendy's, McDonald's, Jack in the Box, The Gold Dust West, the Gold 'N Silver Inn, Port of Subs, a couple pizza joints and a few independent restaurants I don't know the name of. That's within short walking distance. Within a mile are dozens of restaurants in the heart of downtown.

The local Cracker Barrel is far from a monopolistic roadside diner. It's just another corporate diner in the Denny's tradition, with a Southern menu and theme. In an extremely competitive location, among other restaurants with themes from around the world.

I don't know how other recently opened CB's out west have done, but the one here hasn't been a shining success. It's in the same strip mall with In N Out, which is always packed. Southern diners just aren't that popular out here.

I grew up in Chicago, and I always thought Chicago Italian beef sandwiches would go over big out here. Who doesn't love an Italian beef? A couple guys tried it, and both failed. They failed quickly.

CB should have expanded with an offshoot, called Fish in a Barrel. Inside the barrel are the company's marketing staff. I don't see the company going anywhere here. If the one store stays open, good for them. We just don't like Italian beef and Southern cuisine.
 
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Michael Cole said:
I'm just spitballin' here, but...the company has been expanding into the West. The vast majority of Cracker Barrel restaurants are in the South. There are only two in Nevada, one in Reno and the other in Las Vegas. The one here gets bad reviews, and the Southern theme just isn't popular. If Southern cuisine sold in this area, somebody would have already done it.

Tourists visit the area to see the Wild West, not the South. There are a few black owned soul food restaurants, which I haven't visited. Closest thing to Southern that I can think of.

I think Cracker Barrel bit off more than it could chew, and attempted to tone down the Southern theme in appealing to a broader customer base.

I'm not familiar with CB, but from what I understand, they're a roadside diner in the vein of Stucky's, which I am familiar with. The lone local CB is in a strip mall, tucked away from the roadside, not seen from the freeway. It sits in competition with In N Out, Wendy's, McDonald's, Jack in the Box, The Gold Dust West, the Gold 'N Silver Inn, Port of Subs, a couple pizza joints and a few independent restaurants I don't know the name of. That's within short walking distance. Within a mile are dozens of restaurants in the heart of downtown.

The local Cracker Barrel is far from a monopolistic roadside diner. It's just another corporate diner in the Denny's tradition, with a Southern menu and theme. In an extremely competitive location, among other restaurants with themes from around the world.

I don't know how other recently opened CB's out west have done, but the one here hasn't been a shining success. It's in the same strip mall with In N Out, which is always packed. Southern diners just aren't that popular out here, and I think the company tried softening that tone to expand their consumer base.

I grew up in Chicago, and I always though Chicago Italian beef sandwiches would go over big out here. Who doesn't love an Italian beef? A couple guys tried it, and both failed. They failed quickly.

CB should have expanded with an offshoot, called Fish in a Barrel. Inside the barrel are the company's marketing staff. I don't see the company going anywhere here. If the one store stays open, good for them. We just don't like Italian beef and Southern cuisine.
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Its kind of ironic. CB changes it's logo in an effort to survive because their customer base is shrinking, and the base freaks out over this because itheyre on the warpath for wokeness, so it forces them back into their dying condition.

Talk about "damned if you do, damned if you don't."
 
j brown's body said:
Its kind of ironic. CB changes it's logo in an effort to survive because their customer base is shrinking, and the base freaks out over this because itheyre on the warpath for wokeness, so it forces them back into their dying condition.

Talk about "damned if you do, damned if you don't."
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The company should take an honest look at its future, and the shareholders should accept the fact that Cracker Barrel is a regional diner.

There are options for growth that don't rely on the aging regional theme. Supply has met demand in the region, and if the brand doesn't have national appeal, then creating a new regional brand - out West for example - would seem the rational approach.

The company could strategize a national, nostalgic Americana chain, with each region supplying nostalgia particular to and popular in that region.

I dunno. I don't eat in chain restaurants, so my opinion is immaterial. Logo or no logo, I'll never enter CB.
 
Michael Cole said:
The company should take an honest look at its future, and the shareholders should accept the fact that Cracker Barrel is a regional diner.

There are options for growth that don't rely on the aging regional theme. Supply has met demand in the region, and if the brand doesn't have national appeal, then creating a new regional brand - out West for example - would seem the rational approach.

The company could strategize a national, nostalgic Americana chain, with each region supplying nostalgia particular to and popular in that region.

I dunno. I don't eat in chain restaurants, so my opinion is immaterial. Logo or no logo, I'll never enter CB.
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I read that their plan was to give each restaurant more autonomy in determining how they would market their product. Making the logo a blank slate, so to speak, was part of that.
 
j brown's body said:
I read that their plan was to give each restaurant more autonomy in determining how they would market their product. Making the logo a blank slate, so to speak, was part of that.
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That would be a good idea. I really don't care about CB, but the outrage is very fascinating.
 
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