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(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020

Chomsky

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(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
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“In the U.S., overall [quick-service restaurant] industry traffic from the low-income consumer cohort was down nearly double digits versus the prior year quarter,” CEO Chris Kempczinski said on the company’s conference call. “Unlike a few months ago, QSR traffic from middle-income consumers fell nearly as much, a clear indication that the economic pressure on traffic has broadened.”
Compared with its industry peers, McDonald’s has more low- and middle-income diners, executives said. And even though high-income consumers are still dining out, their spending is not enough to offset the shrinking traffic from other income cohorts.
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Another negative economic report, with data rivaling that of the Pandemic levels.

It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.

From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.

Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.

Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
 
McDonald's has gone from bad to terrible in product and service. The restaurants in our area haven't been busy for the past year.
 
(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
--


--

Another negative economic report, with data rivaling that of the Pandemic levels.

It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.

From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.

Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.

Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
The ones near me are always packed but they have really good, hands on operators.
 
Meanwhile at Culver's
2019: AUV: $2.435 million, Systemwide sales: $1.73 billion.
2020: AUV: $2.624 million, Systemwide sales: $1.986 billion.
2021: AUV: $3.099 million, Systemwide sales: $2.489 billion.
2022: AUV: $3.28 million, Systemwide sales: $2.830 billion.
2023: Operating revenue: $263.8 million, up 18% year-over-year.
2024: AUV: $3.79 million.
 
Let me guess, Joe Biden's fault? 🤣

Where have I blame Joe Biden for anything? I guess I did point out one time that he's one of the greatest trickle down supply side presidents the US has ever had.
 
McDonald's prices has gone up. They're on the front line for minimum wage price increases. That and kicking out all the illegals shrunk their customer base.
 
Meanwhile at Culver's
2019: AUV: $2.435 million, Systemwide sales: $1.73 billion.
2020: AUV: $2.624 million, Systemwide sales: $1.986 billion.
2021: AUV: $3.099 million, Systemwide sales: $2.489 billion.
2022: AUV: $3.28 million, Systemwide sales: $2.830 billion.
2023: Operating revenue: $263.8 million, up 18% year-over-year.
2024: AUV: $3.79 million.
That's the thing, I get multiple messages from McDonalds decrease in sales.

Unemployment numbers rising, consumer confidence down, and negative GDP news seems like there's a strong case for consumers pulling back.

At the same time, McDonalds seems like they had jacked up prices as high as they thought they could. The value is non-existent. They aren't fast anymore. They rarely have enough people working there. The food is what it's always been, which is okay I guess for something quick when you're busy.

So, could be a mixture of both driving those lower revenues.

Culver is a superior product, superior service, and about the same cost.
 
McDonald's has gone from bad to terrible in product and service. The restaurants in our area haven't been busy for the past year.

While Mickey D's has been a traditional bellwether, we'll have to see if the rest of the industry is following suit.
 
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(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
--


--

Another negative economic report, with data rivaling that of the Pandemic levels.

It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.

From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.

Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.

Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
McDonald's has forgotten who they are and their prices have gotten out of hand.
 
(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
--


--

Another negative economic report, with data rivaling that of the Pandemic levels.

It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.

From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.

Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.

Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
McDonald's is way too expensive for what you get now. Might as well go to a better option for the price.
 
(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
--


--

Another negative economic report, with data rivaling that of the Pandemic levels.

It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.

From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.

Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.

Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
Oh well.
 
Meanwhile at Culver's
2019: AUV: $2.435 million, Systemwide sales: $1.73 billion.
2020: AUV: $2.624 million, Systemwide sales: $1.986 billion.
2021: AUV: $3.099 million, Systemwide sales: $2.489 billion.
2022: AUV: $3.28 million, Systemwide sales: $2.830 billion.
2023: Operating revenue: $263.8 million, up 18% year-over-year.
2024: AUV: $3.79 million.

That's a broad sweep, though.

To do an apt comparison, we need data broken-out by Q4 '24 & Q1 '25.

(BTW - I like Culvers)
 
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