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(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
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Another negative economic report, with data rivaling that of the Pandemic levels.
It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.
From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.
Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.
Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
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“In the U.S., overall [quick-service restaurant] industry traffic from the low-income consumer cohort was down nearly double digits versus the prior year quarter,” CEO Chris Kempczinski said on the company’s conference call. “Unlike a few months ago, QSR traffic from middle-income consumers fell nearly as much, a clear indication that the economic pressure on traffic has broadened.”
--Compared with its industry peers, McDonald’s has more low- and middle-income diners, executives said. And even though high-income consumers are still dining out, their spending is not enough to offset the shrinking traffic from other income cohorts.
Another negative economic report, with data rivaling that of the Pandemic levels.
It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.
From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.
Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.
Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.