Earlier this month, while speaking via Zoom to a promising group of politically inclined high school students, I was met with an abrupt line of inquiry. “I’m sorry, but I still don’t understand,” said one young man, his pitch a blend of curiosity and exasperation.
“What do Republicans believe? What does it mean to be a Republican?”
You could forgive a 17-year-old, who has come of age during Donald Trump’s reign, for failing to recognize a cohesive doctrine that guides the president’s party. The supposed canons of GOP orthodoxy—limited government, free enterprise, institutional conservation, moral rectitude, fiscal restraint, global leadership—have in recent years gone from elastic to expendable. Identifying this intellectual vacuum is easy enough. Far more difficult is answering the question of what, quite specifically, has filled it.
[. . .]
I decided to call Frank Luntz. Perhaps no person alive has spent more time polling Republican voters and counseling Republican politicians than Luntz, the 58-year-old focus group guru. His research on policy and messaging has informed a generation of GOP lawmakers. His ability to translate between D.C. and the provinces—connecting the concerns of everyday people to their representatives in power—has been unsurpassed. If anyone had an answer, it would be Luntz.
“You know, I don’t have a history of dodging questions. But I don’t know how to answer that. There is no consistent philosophy,” Luntz responded. “You can’t say it’s about making America great again at a time of Covid and economic distress and social unrest. It’s just not credible.”
Luntz thought for a moment. “I think it’s about promoting—” he stopped suddenly. “But I can’t, I don’t—” he took a pause. “That’s the best I can do.”
When I pressed, Luntz sounded as exasperated as the student whose question I was relaying. . . . “I’ve tried to give you an answer and I can’t do it. You can ask it any different way. But I don’t know the answer. For the first time in my life, I don’t know the answer.”
