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We all knew that even the big guys like Walmart and Amazon could hold off price increases for so long. It appears the time has come.
www.benzinga.com

Walmart CEO Says Lower And Middle Income Consumers Hit Most - Walmart (NYSE:WMT)
Walmart Inc. (NYSE: WMT) reported Q2 results and raised annual outlook. EPS missed estimates, but sales exceeded expectations. Stock trading lower.

Walmart's CEO reportedly said the company is seeing its costs increase week after week as it
replenishes inventory at post-tariff price levels.
He added that tariff-related costs are expected to rise further into the third and fourth quarters.
He also noted that middle and lower income customers are making more adjustments than higher-
income shoppers in discretionary categories where prices have climbed.
During the conference call, Walmart's CFO reportedly said the company is closely monitoring customer
emand and adjusting purchasing quantities as it gauges the price elasticity of tariff-impacted items.