A study from the Stanford Internet Observatory found that Facebook’s algorithm often promotes pages filled with AI-generated images and long-form posts. Many of these are shared thousands of times before users realize they are not authentic.
Rachanda Hall, an AI strategist, says this flood of fake content creates a bigger problem: people begin to doubt what is real. “There are people who are so, they believe there are so many untruths out there, that when you start telling them the truth, they don’t believe it.”
This is known as the liar’s dividend. The theory is that when people are overwhelmed by false information, they stop trusting anything. Even real news, real photos, or video can be dismissed as fake.
AI slop also damages the visibility of real creators. Artists, musicians, and writers who spend months or years on their work are being buried by people using AI to create dozens of posts in just a few hours.
Hall believes people play a role in how far AI slop spreads. “I think we all have a responsibility to take a second to confirm the information that we are looking at. Look for a second or third source that confirms it before you hit that share button.”
Slowing down, asking questions, and sharing responsibly may be the best defense we have. Because if everything starts to look fake, even the truth gets lost.
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