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Open Secrets does us all the favor of tracking candidates' spending, and here's their reporting for the election:
www.opensecrets.org
The interesting thing is that the Harris campaign spent over twice what the Trump campaign spent, and the outside spending for Trump only slightly outspent the outside spending for Harris, so that the total spending for Harris was a good 50% higher than the total spending for Trump. She still lost. It looks like the assessment in Freakonomics about campaign spending was accurate--money alone isn't going to win you an election.
2024 Presidential Race
As we inch closer to the 2024 election, we begin to see groups working on behalf of each of the most serious White House hopefuls – leadership PACs, super PACs, 501(c)(4) dark money outlets and more – crop up and start spending in support of their favored candidates.
www.opensecrets.org
The interesting thing is that the Harris campaign spent over twice what the Trump campaign spent, and the outside spending for Trump only slightly outspent the outside spending for Harris, so that the total spending for Harris was a good 50% higher than the total spending for Trump. She still lost. It looks like the assessment in Freakonomics about campaign spending was accurate--money alone isn't going to win you an election.
