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https://koreajoongangdaily.joins.co...row-out-Happy-Meals-and-keep-the-toys/2374238
https://koreajoongangdaily.joins.co...row-out-Happy-Meals-and-keep-the-toys/2374238
A McDonald’s Japan Pokémon Happy Meal giveaway meant to delight children and collectors instead drew public ire after some customers bought the sets only for the toys and cards, dumping the untouched food on the street.
The promotion, which began last Friday, featured Pokémon toys and cards that are popular not only among children, but also collectors worldwide, drawing long lines from day one. A McDonald’s employee wrote on X, formerly Twitter, that all Pokémon cards had sold out by 1 p.m. on the first day after a rush of customers at opening.
When the free gifts began selling for more than double their original value on secondhand marketplaces, some resellers allegedly discarded the burgers and drinks from the Happy Meals outside stores or on nearby streets. Photos shared on social media showed unopened sets tossed away or piled in stacks outside McDonald’s locations across Japan.
McDonald’s Japan has also faced criticism for failing to anticipate the problem. Critics accused the company of ignoring the potential for food waste in order to maximize short-term profit. Comments on the company’s social media pages included calls to “stop producing food waste” and condemnations of “events that pursue short-term profit without countermeasures.”