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“Ford is lowering the price of some models of its electric F-150, known as the Lightning, by as much as $10,000, the automaker announced Monday after a series of price hikes over the past two years—as the automaker seeks to compete with electric vehicle giant Tesla.
The basic version of the F-150 Lightning will go from $59,995 to $49,995 and the platinum extended range version—the most expensive model of the truck—will go from $98,074 to $91,995, the company announced Monday.
The Michigan facility where the Lightning is produced is temporarily closed so its annual production can be tripled to 150,000, Ford said.
Tesla began producing its futuristic-looking Cybertruck this month, after years of delays. The company has said it plans to scale up production next year.”
www.forbes.com
Capitalism at work.
The basic version of the F-150 Lightning will go from $59,995 to $49,995 and the platinum extended range version—the most expensive model of the truck—will go from $98,074 to $91,995, the company announced Monday.
The Michigan facility where the Lightning is produced is temporarily closed so its annual production can be tripled to 150,000, Ford said.
Tesla began producing its futuristic-looking Cybertruck this month, after years of delays. The company has said it plans to scale up production next year.”
Ford Slashes Electric F-150 Prices And Ramps Up Production Amid Competition With Tesla
Some models of Ford’s electric F-150 will be $10,000 cheaper.
www.forbes.com
Capitalism at work.
