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(CNBC) McDonald’s reports largest U.S. same-store sales decline since 2020
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Another negative economic report, with data rivaling that of the Pandemic levels.
It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.
From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.
Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.
Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.
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Another negative economic report, with data rivaling that of the Pandemic levels.
It appears same-store McDonalds' sales declined among lower-income customers earlier in the quarter, expanding to middle-income customers declining later in the quarter, indicating the economic slowdown is broadening.
From the article it seems McDonalds is an economic canary of sorts for America's lower & mid-income demographics.
Unfortunately, these are the demographics that are also expected to be hit the hardest with Trump's tariffs.
Given that the higher-income demographic purchases actually increased (but not enough to offset the mid & lower losses), I might argue higher-income consumers may also shifting their spending patterns - going from more expensive dining options to McDonalds.