From queso fresco to chorizo, traditional Hispanic foods — or even just the flavors of them — are making their way into our everyday diet, particularly among the millennials — those born between the early '80s and the turn of the century. Generation Y's Hispanic community was born into an American culture but still holds onto its traditions, often eating white rice and seamlessly switching between English and Spanish.
"They are looking for products that are not necessarily big brands anymore," says Michael Bellas, chairman of the Beverage Marketing Corporation. "They like brands that have character. They are looking for authenticity and purity, but they are also looking for new experiences."
For example, popular among the millennials and other generations on the West Coast is the Mexican soda Jarritos, which boasts real fruit flavors ranging from mango to guava. The company's site showcases a collage of photos taken by Generation Y soda drinkers. Brightly colored sodas pop through their clear vintage-looking bottles. And the bottle caps share a simple message: "Que buenos son," or "They're so good."
Bad news for me. I loathe Mexican food.
Bad news for me. I loathe Mexican food.
My taste buds remain the same. Gotta draw the line somewhere...
Hey Pol. I know what you mean. I used to love really, really hot foods. I participated in the National Chili Cookoff and things like that for the fun of it. Now, I've found that my digestive system doesn't much care for the result, so I've had to temper my enthusiasm. Still love the taste of some of it, but consumption is another matter entirely. My taste buds haven't changed, but age has changed some other things in pretty significant ways I don't dare ignore.While I was in Houston a few months back, I attended a wedding reception that had nothing but Mexican food on the tables to eat. I was nearly good-naturedly laughed out of the place when I asked what a chalupa (sp) was, never having heard the term, since I live in NE Ohio.. And I thought to myself.."yeah, let's talk about chicken paprikash next, okay, and you can tell me all about it!" :lamo: I guess certain foods are indeed regional, but really spicy foods don't agree with my digestive system!
Good morning, humbolt. :2wave:
Living in Chicago, we have better Mexican food than Mexico!
We can get regional Mexican cuisine from virtually everywhere in Mexico, plus Rick Bayless has three restaurants plus an awesome take out place in OHare.
I can even get Cemitas sandwiches from Cemitas Puebla, which flies in special handmade cheese weekly from Mexico.
Chicago Has Better Mexican Food Than Mexico, Best Mexican Restaurants
The only thing we are lacing is good NEW Mexican (I.e. Northern New Mexico) places.
Mmmmm, Cemitas. There is a little hole-in-the-wall Cemita shop near me hidden in a little strip mall behind a walmart and a panda express. It's run by a little mexican lady and a man, presumably her husband, who cooks. They speak no English as far as I can tell. Their toddler daughter climbs around the booths carrying her little dolls and watches you eat. Best damn cemitas i've ever had.
I think there's a law forbidding the manufacture of cemitas anywhere but in hole in the wall bodegas that are owned by old Mexican couples.
I think there's a law forbidding the manufacture of cemitas anywhere but in hole in the wall bodegas that are owned by old Mexican couples.
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