The fallout from the beer brand's partnership with transgender influencer Dylan Mulvaney is also hitting Budweiser, Busch Light and Natural Light.
www.newsweek.com
Looks like this issue will be studied in all business marketing courses for decades to come on what not to do with a top selling beer.
Marketing 101 tells us that products that use celebrity endorsements have one goal: to make customers relate to the celebrity who's touting the brand. Like those who buy Nike Air Jordans want to be like Mike. Or those that buy Rolex watches want to be like James Bond.
Bud Light has been a top selling beer for decades, because its cheap, and has a working class aura. Therefore the proper way to market it would be to appeal to the average working class. How does one do that? Conduct market research and ask people why theyre buying less of it and go from there.
So it takes a special kind of idiot to choose a trans activist, thinking they could take their existing customer base for granted, and force them to swallow whatever radical cause they preached.
Get woke, go broke!