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Excellent post, Juin.
Ukraine's ability to survive the shooting war, is in large part dependent upon Zelensky winning the PR/Media war. So far, he seems to be doing that. It helps that Zelensky would seem to have what many believe is the more righteous hand. And without doubt, Zelensky is courageous! But regardless, he has proven himself deft in image, media, and PR themselves.
And Russia just bombed a radio station, they probably know it well. let's see how Musk's internet works, that could be useful for communication