https://www.apnews.com/f44a7baa710d458ca50edd66affc1b91
Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found.
The advertisements for various medicines showed up on TV, newspapers, online sites and elsewhere in 2016. Their numbers soared over 20 years as part of broad health industry efforts to promote drugs, devices, lab tests and even hospitals.
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Medical marketing reached $30 billion in 2016, up from $18 billion in 1997. And this is paid for by the high prices at the pharmacy, especially for the newer biologic & blood thinner drugs that are not covered by most drug insurance plans.
I recently checked out a sleep drug developed by a Japanese pharma company. Not covered by my Plan D insurance, out-of-pocket cost for 30 days supply of Rozerem is $479, or over $15/day. It is listed as being 1/3 that price from Canadian pharmacies but none have it in stock. Go figure.
The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of prescription drugs is legal. IOW, we legalized piracy by the big drug companies.
Not sure you have shown the correlation between the price of drugs and advertising which is meant to increase USAGE not price.
The price patients pay for the drug at retail pays for the advertising & things like the free samples that 'detail people' give to doctors.
The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of prescription drugs is legal. IOW, we legalized piracy by the big drug companies.
https://www.apnews.com/f44a7baa710d458ca50edd66affc1b91
Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found.
The advertisements for various medicines showed up on TV, newspapers, online sites and elsewhere in 2016. Their numbers soared over 20 years as part of broad health industry efforts to promote drugs, devices, lab tests and even hospitals.
==========================================================
Medical marketing reached $30 billion in 2016, up from $18 billion in 1997. And this is paid for by the high prices at the pharmacy, especially for the newer biologic & blood thinner drugs that are not covered by most drug insurance plans.
I recently checked out a sleep drug developed by a Japanese pharma company. Not covered by my Plan D insurance, out-of-pocket cost for 30 days supply of Rozerem is $479, or over $15/day. It is listed as being 1/3 that price from Canadian pharmacies but none have it in stock. Go figure.
The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of prescription drugs is legal. IOW, we legalized piracy by the big drug companies.
It's not the only reason.
We also have some of the most demanding requirements for drugs to be sold here. Other countries generally (if not entirely) have lower requirements. If you want to sell in the American market, you need to meet American standards. We also happen to have a massive drug market (partial blame to advertising, yes).
This skews the price of drugs in America vs. the same substances elsewhere.
There's a whole lot more, too.
But you do realize there's no real oversight? They do all there own testing and the FDA rubber stamps it. So essentially, they engineer a study to get the desired result, and then when they do, they calll it "safe effective and marketable". No long term studies, no compteting studies, no real independent oversight. The situation is bad under and administration, but with this dog and pony show, you can bet every corner is getting cut to favore big pharma.:roll:
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