Ian Fleming created James Bond, so Ian Fleming is the ultimate authority of what Bond looks like.
"The only person who has a say in who exactly Bond is… is one
Ian Fleming, who created 007 in his mind back in 1952 when writing the first of many books on the spy character starting with the timeless
Casino Royale. So just how did Fleming–who passed away back in 1964–imagine Bond looked like? To find the answer, one has to go back to 1958,
when the author agreed to allow London’s
Daily Express to create a Bond comic strip, but only under the condition that all published material must be approved by him and him only. Once an agreement was finalized, Fleming hired an artist to
draw a portrait of how he envisioned Bond would look like:
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So as you can see, Bond
is white. Fleming alone created the character and wrote eleven novels that eventually turned into one of the most successful movie franchises of all-time, and therefore is the
only authority on the matter.
So in the end... to call...anyone a racist for insisting Bond is white is just more cheap racial dialogue somehow disguised as a moral high ground. Ultimately, Fleming’s vision should be respected… Bond is, after all,
his creation. But perhaps if he saw Idris Elba–a fine actor who would likely do the franchise proud–play 007 well, maybe he’d be OK with it.
We’ll never know the answer, of course. So to err on the side of caution, Sony should honor Fleming’s memory by sticking with how Fleming–and Fleming alone–envisioned 007."
Rush Is Right: James Bond Is White – Here's a Very Big Reason Why (mediaite.com)