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There was an article earlier this month that I found interesting, primarily because it gets at two of my favorite topics: health care and how people make decisions.
This one is about an incentive for choosing cheaper care providers some Mass. health plans are testing.
Why Even Cash Rewards May Not Turn Patients Into Health Care Shoppers
We live in a world where different hospitals in the same general areas can have very different prices and very different cost structures. (We would continue to live in such a world even if the government took a more active role in price-setting, though the differences might be a bit less pronounced.) Which means there are systemic cost implications associated with where people choose to get their care. In the greater Boston area the most popular health system is also the priciest, which exacerbates the total health spending problem.
For the past several years there's been a great deal of attention in Mass to these inter-hospital price variations and lots of attention as to how much variation is "warranted" vs "unwarranted" and what to do about the latter (even the GOP governor has endorsed some form of price-setting and price caps to address this). The underlying assumption being that price variations between competing hospitals is a bad thing.
But in other markets price variation is acceptable. Holiday Inns and Hiltons can easily co-exist because in most sectors there's nothing particularly unusual about having different price points for the same service. The difference, of course, is that when choosing a hotel it's perfectly natural to let people vote with their feet based on relative price, whereas with hospitals 1) sometimes people literally can't make a choice at all due to their condition, 2) even when they can choose the relative price is hidden from them, and 3) there are ethical questions of whether everyone should have equal access to a Hilton (which sometimes manifests itself as the dream that all hospitals will be Hiltons at Holiday Inn price points).
I'm not so much interested in the first scenario (e.g. someone unconscious in an ambulance) but rather Ms. Hurley's scenario. When a decision is to be made, what system should be in place to guide it? How does the choice get made whether someone goes to a high-cost Hilton (Mass General) or a more affordable Holiday Inn (Beth Israel)?
We could just have someone (maybe the government, maybe a private payer) assign people the hospital they're supposed to go to when they need care. I can think of at least one real-world example of this situation.
Or we could try an inject financial incentives into the situation so that people feel the difference between differently priced hospitals, similar to how they feel the difference between actual Holiday Inns and Hiltons. This one is practiced today, but not as much as one might expect.
Or we could let people effectively choose when they select a health plan based on relative premium. Lower-premium plans tend to have smaller networks that cut out or otherwise restrict access to the highest-cost providers. Marketplace plans in particular are famous for this approach.
Or we could let anyone go anywhere at no cost to themselves. Sort of like making a rule that Holiday Inns and Hiltons both cost nothing to check into. Then the decision is made by getting in a line and how willing/able one is to wait. Some single-payer bills seems to envision this approach.
Maybe there's an option I'm missing--I'm open to hearing it!
What do you think?
This one is about an incentive for choosing cheaper care providers some Mass. health plans are testing.
Why Even Cash Rewards May Not Turn Patients Into Health Care Shoppers
Employers have tried all kinds of strategies to get patients to act like more savvy consumers when it comes to health care. SmartShopper is among the latest. It’s a rewards program that pays $25 to $500 to patients who pick a lower-price test or procedure such as an MRI, colonoscopy or knee surgery.
When Hurley types her home address in Milton and hits search, she sees 14 hospitals ranked by price. Only two have green rewards buttons next to their names. The site tells Hurley that she will receive $50 if she gets a mammogram at Steward Norwood Hospital and $25 if she selects Beth Israel Deaconess Milton.
Hurley leans toward the latter. “It's in my hometown, I know right where it is,” Hurley says. “And I just have stronger brand-name recognition with Beth Israel.”
Still, Hurley says $25 might not be enough of an incentive. She has generous insurance and can have the test done at Dana Farber, a top cancer hospital, or at Massachusetts General Hospital, where she already goes for some care, for her usual $25 copay.
A mammogram at Dana Farber or Mass. General is four to five times more expensive than at Beth Israel Milton, which helps explain the reward. But Hurley’s sister had breast cancer, and she wants what she expects would be the best radiologist reading her test results.
We live in a world where different hospitals in the same general areas can have very different prices and very different cost structures. (We would continue to live in such a world even if the government took a more active role in price-setting, though the differences might be a bit less pronounced.) Which means there are systemic cost implications associated with where people choose to get their care. In the greater Boston area the most popular health system is also the priciest, which exacerbates the total health spending problem.
For the past several years there's been a great deal of attention in Mass to these inter-hospital price variations and lots of attention as to how much variation is "warranted" vs "unwarranted" and what to do about the latter (even the GOP governor has endorsed some form of price-setting and price caps to address this). The underlying assumption being that price variations between competing hospitals is a bad thing.
But in other markets price variation is acceptable. Holiday Inns and Hiltons can easily co-exist because in most sectors there's nothing particularly unusual about having different price points for the same service. The difference, of course, is that when choosing a hotel it's perfectly natural to let people vote with their feet based on relative price, whereas with hospitals 1) sometimes people literally can't make a choice at all due to their condition, 2) even when they can choose the relative price is hidden from them, and 3) there are ethical questions of whether everyone should have equal access to a Hilton (which sometimes manifests itself as the dream that all hospitals will be Hiltons at Holiday Inn price points).
I'm not so much interested in the first scenario (e.g. someone unconscious in an ambulance) but rather Ms. Hurley's scenario. When a decision is to be made, what system should be in place to guide it? How does the choice get made whether someone goes to a high-cost Hilton (Mass General) or a more affordable Holiday Inn (Beth Israel)?
We could just have someone (maybe the government, maybe a private payer) assign people the hospital they're supposed to go to when they need care. I can think of at least one real-world example of this situation.
Or we could try an inject financial incentives into the situation so that people feel the difference between differently priced hospitals, similar to how they feel the difference between actual Holiday Inns and Hiltons. This one is practiced today, but not as much as one might expect.
Or we could let people effectively choose when they select a health plan based on relative premium. Lower-premium plans tend to have smaller networks that cut out or otherwise restrict access to the highest-cost providers. Marketplace plans in particular are famous for this approach.
Or we could let anyone go anywhere at no cost to themselves. Sort of like making a rule that Holiday Inns and Hiltons both cost nothing to check into. Then the decision is made by getting in a line and how willing/able one is to wait. Some single-payer bills seems to envision this approach.
Maybe there's an option I'm missing--I'm open to hearing it!
What do you think?