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The three basic steps of Donald Trump’s campaign are.
More about the psychology behind his campaign.
Trump’s Convention Strategy: “The Fix Is In� - The New Yorker
The Psychology Behind the Violence at Trump Rallies | WIRED
https://www.washingtonpost.com/news...lyze-trump-supporters-this-is-what-i-learned/
It is of course also about timing that the historical time has to be right for leaders like Donald Trump.
- Create a strong group unity with you as the exceptional and trusted leader.
- Create hope by promising accomplish a lot of great things.
- Portray everyone who question your ability to create those great things as an enemy towards the group.
More about the psychology behind his campaign.
It’s easy to mock Trump for his thin-skinned fixation on the size of his audiences, but that misses a deeper point: you can’t have a riot without a mob. Even before he was a candidate, Trump displayed a rare gift for cultivating the dark power of a crowd. In his role as the primary advocate of the “birther” fiction, he proved himself to be a maestro of the mob mentality, capable of conducting his fans through crescendos of rage and self-pity and suspicion. Speaking to the Times editorial board, in January, he said, “You know, if it gets a little boring, if I see people starting to sort of, maybe, thinking about leaving, I can sort of tell the audience, I just say, ‘We will build the wall!,’ and they go nuts.”
The symbiotic exchange between a leader and his mob can thrive on what social psychologists call “emotional contagion,” a hot-blooded feedback loop that the science writer Maggie Koerth-Baker describes as “our tendency to unconsciously mimic the outward expression of other people’s emotions (smiles, furrowed brows, leaning forward, etc.) until, inevitably, we begin to feel what they’re feeling.”
Trump’s Convention Strategy: “The Fix Is In� - The New Yorker
The downside of this feedback loop between leader and follower is that people tend to make worse decisions when they are in a positive emotional state. Johnson notes that’s how salespeople work, getting the client in a good mood before they make a deal. “You can get people fired up and lot of serotonin going through their body, and they will be less critical about what he has to say,” Johnson says.
The Psychology Behind the Violence at Trump Rallies | WIRED
From a psychological perspective, though, the people backing Trump are perfectly normal. Interviews with psychologists and other experts suggest one explanation for the candidate's success -- and for the collective failure to anticipate it: The political elite hasn't confronted a few fundamental, universal and uncomfortable facts about the human mind.
We like people who talk big.
We like people who tell us that our problems are simple and easy to solve, even when they aren't.
And we don't like people who don't look like us.
Most people share these characteristics to some degree, but they seem to be especially prevalent among Trump's base. Trump's appeal certainly has other sources, too, such as the nostalgia he so skillfully evokes, his financial independence from special interests, and the crucial fact that he had his own reality TV show. Some Republicans like Trump's anti-establishment approach. And many support Trump because of his substantive positions -- his views on immigration, his antipathy toward China, his defense of Social Security, or his opposition to tax deductions for wealthy bankers.
Human nature, though, is not destiny -- or so argues Hibbing of the University of Nebraska. Our innate propensities can be overcome through persuasion and principled leadership in the long term, he said.
He compares the human mind to an ocean-going tanker. Changing the ship's direction takes time, and a map with the new course clearly marked. Instead of dismissing them as crazies, political leaders will have to acknowledge their constituents' biases against all that is complex, uncertain and unfamiliar.
"I don't think we can pretend that that's not who we are," Hibbing said.
https://www.washingtonpost.com/news...lyze-trump-supporters-this-is-what-i-learned/
It is of course also about timing that the historical time has to be right for leaders like Donald Trump.
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