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The WSJ had a long look this week at how large provider systems have clamped down on referrals out of their system. They've got lots of specific examples in the article but the gist of the argument is:
The Hidden System That Explains How Your Doctor Makes Referrals
The anecdotes they provide are generally of provider systems referring to more expensive in-network providers over less expensive out-of-network providers--a perverse financial incentive of a fee-for-service system that pays for every health care widget pumped out. It's all about maximizing revenue and making sure competitors aren't scooping up dollars that could be theirs.
The Hidden System That Explains How Your Doctor Makes Referrals
Patients are often in the dark about why their doctors referred them to a particular physician or facility. Increasingly, those calls are being driven by pressure to keep business within a hospital system, even if an outside referral might benefit the patient, according to documents and interviews with doctors, current and former hospital executives and lawyers.
Losing patients to competitors is known as “leakage.” Hospitals, in response, use an array of strategies to encourage “keepage” within their systems, which in recent years have expanded their array of services.
The efforts at “keepage” can mean higher costs for patients and the employers that insure them—health-care services are often more expensive when provided by a hospital. Such price pressure and lack of transparency are helping drive rising costs in the $3.5 trillion U.S. health-care industry, where per capita spending is higher than any other developed nation.
For hospital systems, doctors’ referrals are a vital source of revenue. A hospital earns an average of $1.8 million annually in revenue from an internal-medicine physician’s admissions, referrals for tests and other services, plus practice revenue for employed doctors, a 2016 survey by recruiter Merritt Hawkins, a unit of AMN Healthcare Services Inc., found. The survey didn’t include hospital revenue from referrals by internal-medicine doctors to specialists, such as orthopedic surgeons or cardiologists.
Hospitals have gained more power over doctors with a wave of acquisitions of practices and hirings in recent years, and hospitals are getting more aggressive in directing how physicians refer for things such as surgeries, specialty care and magnetic resonance imaging scans, or MRIs.
Insurers have been working to steer patients toward doctors’ offices and other non-hospital locations for many types of care, because they are generally less expensive. The same service often costs twice as much or more when delivered in a hospital setting, compared with a doctor’s office, according to an analysis of dozens of medical services performed for The Wall Street Journal by the nonprofit Health Care Cost Institute. Hospitals often have the clout to negotiate higher rates with insurance companies, including extra fees that they often receive.
Some hospitals have employment contracts that mandate doctors refer within their system, with a few exceptions required by law. In electronic medical records, a system’s own specialists and services are sometimes located in a convenient drop-down menu, while referring to an outsider requires additional steps. Hospitals may train doctors’ staffs on where to direct referrals, since doctors often leave the final decision to them.
A 2016 survey of hospital executives by Nielsen Strategic Health Perspectives found 55% were actively managing, or planning to manage, referrals to keep them inside their systems.
The anecdotes they provide are generally of provider systems referring to more expensive in-network providers over less expensive out-of-network providers--a perverse financial incentive of a fee-for-service system that pays for every health care widget pumped out. It's all about maximizing revenue and making sure competitors aren't scooping up dollars that could be theirs.