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State Dept. Spent $630K Buying Facebook 'Likes'

TheDemSocialist

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(NEWSER) – Good luck liking this story: It turns out the State Department blew $630,000 in taxpayer cash "buying fans" on Facebook. A report by the agency's inspector general says the Bureau of International Information Programs' spending on sponsored posts, which occurred between 2011 and March 2013, did boost the bureau's English-language Facebook pages from 100,000 likes to more than 2 million each ... but few of those people were in its older target demographic, and only 2% of those people were actually engaged in commenting, liking, and sharing on the page, the Washington Examiner reports. (Oddly, the report doesn't seem to list the individual pages.)


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State Dept. Spent $630K Buying Facebook 'Likes' - Inspector general not a fan of the effort, per new report

Man do we really suck that bad? Have we came to paying people to "like" us? Talk about a waste of money. Paying people to hit like or comment favorably on a status, talk about a waste of effin money.. How low of a ego is that ****?
 

Fisher

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Yes. It is how a die hard republican friend on FB had a freaking meltdown when it turned out he was listed as liking Barack Obama last year. apparently the campaigns worked with FB to boost their likes.
 

AliHajiSheik

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GottaGo

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How absolutely sad is that, to say nothing of pissing away taxpayer dollars, to bolster a government agency's street cred.......

I'm sorry, but I'm laughing it's so sad.....
 
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