Why would you pay more than the job is worth? Conversely, why would you accept less than the job is worth? We see the fallout of that here: the CEO made the political decision to personally do something about income inequality. Ok, fine, his company, he can do whatever he likes, though apparently the other stakeholders aren't happy about how he's running things. However, the upshot is that his best talent is leaving and profitable customers are leaving. I mean, sure, the "good" publicity may eventually pay off, but they're going to find it difficult to find good talent, and those against his politics (workers & customers) have a reason to stay away. So, he'll attract more jobbers as employees, and customers who put such silly notions as more important than good bysiness practices.