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Sacha Baron Cohen is suing a Massachusetts company for using his popular “Borat” character and “It’s nice” catchphrase to sell marijuana, a product he

JacksinPA

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Sacha Baron Cohen is suing a Massachusetts company for using his popular “Borat” character and “It’s nice” catchphrase to sell marijuana, a product he doesn’t use.

The British comedian claims cannabis seller Solar Therapeutics failed to seek his permission before slapping an image of Borat — the bumbling Kazakh broadcaster Cohen played in two Hollywood flicks — on a busy highway billboard.

The actor, the lawsuit says, “has never used cannabis” because he “does not believe it is a healthy choice.” Plus, he is “highly protective” of his image and has never allowed the Borat character to appear in advertising.
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I don't know the law here but only the lawyers will win anything like $$$. He may have to have applied to trademark his character. From its first public appearance I think you have a fixed time to file or it remains in the 'public domain'
 

Sacha Baron Cohen is suing a Massachusetts company for using his popular “Borat” character and “It’s nice” catchphrase to sell marijuana, a product he doesn’t use.

The British comedian claims cannabis seller Solar Therapeutics failed to seek his permission before slapping an image of Borat — the bumbling Kazakh broadcaster Cohen played in two Hollywood flicks — on a busy highway billboard.

The actor, the lawsuit says, “has never used cannabis” because he “does not believe it is a healthy choice.” Plus, he is “highly protective” of his image and has never allowed the Borat character to appear in advertising.
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I don't know the law here but only the lawyers will win anything like $$$. He may have to have applied to trademark his character. From its first public appearance I think you have a fixed time to file or it remains in the 'public domain'
No. No, no, no, no, no, a thousand times no.

Your artistic creations are yours for life, plus seventy years. That's when things enter the public domain.
 
He sticks to his principles and can actually argue them. One of them sucks, sure, but he sticks to them and is a general force for good.
The suit notes that Cohen mocks “stoner culture” via his “Ali G” character, which is separate from his “Borat” character, and says that he would never get entangled in supporting a product he deems as “controversial.”
The suit says that Cohen, an observant Jew, doesn’t not want to be “involved” in a “heated controversy among the Orthodox Jewish community about whether cannabis can be used under Jewish traditions, customs and rules.”
That's stupid. But also irrelevant. If they unlawfully prospered from ripping something they weren't allowed to, that'll be their problem.
 
No. No, no, no, no, no, a thousand times no.

Your artistic creations are yours for life, plus seventy years. That's when things enter the public domain.

Mickey is more complicated.

 
Thumbs up to Sacha Baron ........ his privacy has been breached.

Drive the corporation into bankruptcy ......
 
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