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Sacha Baron Cohen sues cannabis company Solar Therapeutics over ‘Borat’ billboard
Sacha Baron Cohen is suing Massachusetts cannabis company Solar Therapeutics for using his popular “Borat” character and “It’s nice” catchphrase to sell marijuana, a product he doesn’t use.…
nypost.com
Sacha Baron Cohen is suing a Massachusetts company for using his popular “Borat” character and “It’s nice” catchphrase to sell marijuana, a product he doesn’t use.
The British comedian claims cannabis seller Solar Therapeutics failed to seek his permission before slapping an image of Borat — the bumbling Kazakh broadcaster Cohen played in two Hollywood flicks — on a busy highway billboard.
The actor, the lawsuit says, “has never used cannabis” because he “does not believe it is a healthy choice.” Plus, he is “highly protective” of his image and has never allowed the Borat character to appear in advertising.
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I don't know the law here but only the lawyers will win anything like $$$. He may have to have applied to trademark his character. From its first public appearance I think you have a fixed time to file or it remains in the 'public domain'