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New York Daily News - Home - Daily News Exclusive - Ben Smith: Revealed: Rudy's '08 battle plans
Ben Smith of the NY Daily News somehow got hold of Rudy's 140 page "battle plan." He said it was leaked to him by someone who "supported a rival of Rudy's for the White House"
This is pretty interesting.
The part that I bolded is made even more interesting considering the claim from Rudy's office that it was not lost, but stolen:
Ben Smith of the NY Daily News somehow got hold of Rudy's 140 page "battle plan." He said it was leaked to him by someone who "supported a rival of Rudy's for the White House"
It's clearly laid out in 140 pages of printed text, handwriting and spreadsheets: The top-secret plan for Rudy Giuliani's bid for the White House.
The remarkably detailed dossier sets out the budgets, schedules and fund-raising plans that will underpin the former New York mayor's presidential campaign - as well as his aides' worries that personal and political baggage could scuttle his run.
At the center of his efforts: a massive fund-raising push to bring in at least $100 million this year, with a scramble for at least $25 million in the next three months alone.
One page cites the explicit concern that he might "drop out of [the] race" as a consequence of his potentially "insurmountable" personal and political vulnerabilities.
On the same page is a list of the candidate's central problems in bullet-point form: his private sector business; disgraced former aide Bernard Kerik; his third wife, Judith Nathan Giuliani; "social issues," on which is he is more liberal than most Republicans, and his former wife Donna Hanover.
"All will come out - in worst light," the memo continues. "$100 million against us on this stuff."
The pages are photocopied, some including copies of handwritten notes. On one page, two tasks for Giuliani aide Anthony Carbonetti - his closest political adviser and frequent travel companion - are highlighted in yellow.
[T]he papers suggest Giuliani will model at least the fund-raising portion of his campaign explicitly on Bush's. Several pages appear to be Bush-Cheney campaign internal budget documents and are marked "confidential."
Bush divided his main fund-raisers into "Rangers," who raised at least $200,000 each, and "Pioneers," who raised $100,000. Giuliani's metaphor is baseball: "Team Captains" are responsible for $1 million each in contributions, and "MVPs" bring in $200,000 each. Bush's "Pioneers" become Giuliani's "All-Stars," and those who raise $50,000 are "Sluggers."
Giuliani differs from Bush in one important way, though. His fund-raising heartland isn't Texas, but the more liberal state of California, the only place other than New York and Washington where the campaign plans to open a dedicated fund-raising office.
Still, Giuliani enters the race with ambitious fund-raising goals that will likely consume huge amounts of his time and energy this year. The plan projects his raising $100 million to $125 million this year at 250 different gatherings with wealthy donors - including $25 million to $30 million at 50 events over the next three months.
His schedule, an aide said in a handwritten note on one page, is "an issue."
This is pretty interesting.
The part that I bolded is made even more interesting considering the claim from Rudy's office that it was not lost, but stolen:
Mindel said that while working on the 2006 campaign trail, a Giuliani aide lost a piece of luggage containing the paper.
"After repeated requests over the course of a few days, the bag was finally returned with the document inside. Because our staffer had custody of this document at all times except for this one occasion, it is clear that the document was removed from the luggage and photocopied," she said.