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- Apr 14, 2008
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Advertising issues? Oh that... LOL.
I love how the article says "The once dominant Rush Limbaugh Show..." like his numbers have slipped and he's losing listeners left and right... Yes it's true that nobody used to come close to Limbaugh's listenership, and while that isn't true anymore it isn't because he has faded, it's because Sean Hannity has nearly caught him. See for yourself:
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Those 2 dominiate the airwaves and if Cumulus drops them, they will suffer financially for it.
Maybe they could switch gears and go liberal... The problem is, when you take the listenership of Thom Hartmann, Ed Schultz, Stephanie Miller, Alan Colmes and Al Sharpton combined, that's still only 12 million listeners per week, far short of 13 and 14 million + that Hannity and Limbaugh each draw.
Perhaps you should have read further down the article and possibly paid alittle closer attention to the issue. Dual issues are at work here. It's not that Limbaugh and Hannity's radio shows have lost ratings. Rahter, it's about a contract dispute and lost advertising revenue.
Back in May, a source close to Limbaugh told POLITICO that the host was considering ending his affiliation agreement with Cumulus because CEO Lew Dickey was blaming the company's advertising losses on Limbaugh's controversial remarks about Sandra Fluke, the Georgetown law student. On an earnings call two days later, Dickey reported a $2.4 million first-quarter decline in revenue related to talk programming, which he attributed, indirectly, to Limbaugh's remarks about Fluke.