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Tycoon who took over Segway firm dies in freak accident after riding one of the ...
When the guy who invents it plunges to his death, such a move usually doesn't do well for marketing. It's a shame the man died and the machine itself was truly revolutionary - but odd that he plunges off a cliff.
Read more: Segway owner Jimi Heselden dies after riding one of his machines off cliff | Mail Online
The Mail Online said:Tycoon who took over Segway firm dies in freak accident after riding one of the machines off a cliff and into a river
By Gavin Allen
Last updated at 2:33 PM on 27th September 2010
The multi-millionaire owner of the Segway company died in a freak accident yesterday when he rode one of the high-tech two-wheel machines off a cliff and into a river.
Former miner Jimi Heselden, 62, plunged into the River Wharfe while riding around his West Yorkshire estate in Boston Spa on a rugged country version of the Segway.
He bought the firm last December and was using one of the machines - which use gyroscopes to remain upright and are controlled by the direction in which the rider leans - to inspect the grounds of his property.
A spokesman for West Yorkshire Police said today: 'Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.
'A Segway-style vehicle was recovered. He was pronounced dead at the scene.
'At this time we do not believe the death to be suspicious.'
When the guy who invents it plunges to his death, such a move usually doesn't do well for marketing. It's a shame the man died and the machine itself was truly revolutionary - but odd that he plunges off a cliff.
Read more: Segway owner Jimi Heselden dies after riding one of his machines off cliff | Mail Online